Sakshi Malik is an Indian model, fitness influencer and actress who rose to fame after appearing in the popular song “Bom Diggy Diggy” from the film Sonu Ke Titu Ki Sweety (2018)
Since then she has built a strong social media following, worked in music videos and films, and positioned herself as a lifestyle and fitness influencer.
Over the years she has also become a fitness advocate and a mainstream social media influencer with millions of followers.
Her background in engineering, shift to modeling, and an occasional run-in with legal and industry issues make her story a clear example of how digital fame and mainstream cinema now often move together.
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Table of Contents
Sakshi Malik’s Biography
Early life and education
Sakshi Malik was born in Kanpur, Uttar Pradesh. She completed her Bachelor of Technology (B.Tech) from Jaypee Institute of Information Technology in Noida.
While still in college she began appearing in fashion shows and working on modelling assignments.
The academic background in engineering and the early start on runway and portfolio shoots laid a practical foundation that later helped her manage a fast-paced career in modelling and content creation.1
Always giving us fashion goals😍 #FridayFeeling #model #Modellife #Modeling #fashion #beauty #actor #FashionGoals #SakshiMalik #prettygirl pic.twitter.com/HnqaXrXZFH
— Sakshi Malik Fanclub (@Sakshi__Malik) March 23, 2018
From Engineering to Modelling
After graduating, Malik moved to Mumbai to pursue modelling full time. She began appearing in TV commercials and brand campaigns.
Before the viral song, she was already a known face in fashion circuits and had worked with brands and photographers on portfolio shoots.
Social media helped amplify her reach: she built a strong Instagram presence, shared fitness and lifestyle content, and used reels and short videos to expand her audience beyond the pages of magazines.
Over time the Instagram presence converted into casting calls for music videos and film cameos.
Breakthrough: “Bom Diggy Diggy” and the leap to Bollywood
Sakshi Malik’s big break came with the dance track “Bom Diggy Diggy” that featured in the 2018 film Sonu Ke Titu Ki Sweety.
The song was a nationwide hit and the music video went viral on social platforms. For many viewers, Malik’s appearance in that video is the defining image that introduced her to mainstream audiences.
That exposure opened doors to further music video work and film offers. The Bom Diggy Diggy number remains the most recognisable placing in her early career.
Filmography
Sakshi has worked across films, music videos and brand campaigns. Her major credits include:
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Sonu Ke Titu Ki Sweety (2018) — appearance in the song Bom Diggy Diggy (film cameo / song performer).
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Music videos — she has featured in popular music videos including Armaan Malik’s “Veham” and other singles. These projects capitalised on her dance and screen presence.
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Dry Day (2023) — a more recent film credit where she played a supporting role (listed in film databases and press roundups).2
Beyond these named credits she has continued to appear in fashion editorials, commercials and short-format video content that collectively reinforce her status as an influencer and screen performer.
A legal dispute that made headlines
In 2021 Sakshi Malik was involved in a high-profile legal action against the makers of the Telugu film V and the streaming platform that hosted it.
Malik alleged that a photograph from her Instagram portfolio was used without permission in a scene that portrayed the image as that of a commercial sex worker.
She filed a defamation and privacy suit. The Bombay High Court took interim action and directed Amazon Prime Video to take down the film from its platform until the objectionable material was removed.
The case drew media attention because it raised questions about consent, image rights, and OTT platform responsibility. The parties later settled their disputes after the court order and edits.3
This episode is notable because it highlighted the legal and ethical responsibilities production houses and streaming platforms have when they use images taken from social media.
It also underscored the rising assertiveness of models and influencers who treat their image as a legal asset, not a free-to-use publicity resource.
Brand Work and Social Media
Sakshi Malik doubled down on social media as the engine of her popularity. She posts fashion, beach, workout and lifestyle images.
As of recent reports she has over seven million followers on Instagram, which positions her among the better-known Indian influencers in the fashion and lifestyle vertical.
That following makes her attractive for brand partnerships, fitness programs, and sponsored content. Her feed mixes professional shoots with personal snapshots and short dance or fitness videos that keep engagement steady.
Brands that work with digital influencers often look at three things: follower numbers, engagement and fit with the product. Sakshi’s portfolio checks the boxes for beauty, swimwear, fitness and lifestyle brands.
Fitness
Sakshi often speaks publicly about fitness and body confidence.
In interviews she has said that yoga, dance and a consistent fitness routine helped her feel better about her body and improved both her mental health and her screen confidence. She shares workout snippets and wellness tips with followers.
This fitness focus helps her stand out from purely glamour-oriented influencers and gives her a credible niche when collaborating with wellness brands.4
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Personal Life
Sakshi keeps much of her private life away from tabloid-style scrutiny. Available public information emphasises her professional life: modelling, acting, influencer work and fitness advocacy.
Where public records exist they typically focus on her origin (Kanpur), her engineering education and her current base of operations in Mumbai.
Beyond that, she engages with fans through Q&A sessions, occasional interviews and by sharing glimpses of her personal routines on social platforms.
Common Misconceptions and Clarifications
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Not the wrestler Sakshi Malik. There are two public figures named Sakshi Malik. One is the actress and influencer discussed here. The other is Sakshi Malik Kadian, the internationally known Indian wrestler and Olympic medallist. The two should not be confused.
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“Bom Diggy Diggy” credit: the song featured her and helped mainstream recognition, but she is primarily a model-turned-influencer and a screen actress in supporting roles rather than a lead film star.
Stats Table
| Item | Detail |
|---|---|
| Full name (as used publicly) | Sakshi Malik. |
| Birthplace | Kanpur, Uttar Pradesh, India. |
| Education | Bachelor of Technology (B.Tech), Jaypee Institute of Information Technology, Noida. |
| Industry | Model, fitness influencer, actress (Bollywood / music videos). |
| Breakthrough | Appearance in “Bom Diggy Diggy” (song from Sonu Ke Titu Ki Sweety, 2018). |
| Notable film credits | Sonu Ke Titu Ki Sweety (song cameo), Dry Day (2023, supporting role). |
| Social media (Instagram) | Reported follower count: ~7+ million (varies with time). |
| Legal highlight | Won interim relief from Bombay High Court in 2021 leading to takedown of film V from Amazon Prime until offending scene was removed |
| Active years | Professionally active since around 2018 |
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FAQ’s
Q1: Who is Sakshi Malik?
A: Sakshi Malik is an Indian model, fitness influencer and actress who rose to wider public attention after featuring in the song “Bom Diggy Diggy” from the 2018 Bollywood film Sonu Ke Titu Ki Sweety. She uses Instagram actively and has worked in music videos, commercials and films.
Q2: Is Sakshi Malik the same person as the wrestler Sakshi Malik?
A: No. The wrestler Sakshi Malik (Sakshi Malik Kadian) is a different public figure, an Olympic medallist. The actress Sakshi Malik is a model and influencer from Kanpur. They are distinct people with separate careers.
Q3: What was Sakshi Malik’s first big appearance?
A: Her first widely noticed appearance was in the Bom Diggy Diggy song from Sonu Ke Titu Ki Sweety (2018), which helped her reach a broader audience.
Q4: Has she acted in films?
A: Yes. She has been credited with appearances in a few film projects and music videos. Recent credits listed in film databases include a role in Dry Day (2023). Her main body of work remains music videos, commercials and influencer projects.
Q5: What was the Amazon Prime / Bombay High Court case about?
A: Sakshi Malik alleged that a photograph of hers from Instagram was used in the Telugu film V to depict a commercial sex worker without her permission. She filed a defamation and privacy suit. The Bombay High Court ordered the film to be taken down from Amazon Prime until the objectionable portion was removed. The issue settled after edits and discussions.
Q6: How many followers does she have on Instagram?
A: Reports and analytics platforms show her Instagram following in the range of roughly 7 million followers, though the exact number changes over time. Use her official Instagram handle to see the live number.
Q7: What kind of brand work does she do?
A: Sakshi collaborates with fashion, swimwear, beauty and fitness brands. She is also available for short video promotions, reels and sponsored posts, which is a common monetisation route for influencers of her follower size.
Q8: Is she active in fitness or wellness?
A: Yes. She often shares fitness routines, yoga and dance content, and has spoken about how these practices improved her confidence and body image. This wellness content is a key part of her public persona.
Q9: Where is she based now?
A: She is primarily based in Mumbai, the hub of India’s film and entertainment industry, though her origin is Kanpur.
Conclusion
Sakshi Malik represents a modern entertainment route a professional with a traditional academic background who translated early modelling experience and social media savvy into screen opportunities.
Her breakthrough via a viral song shows how quickly a single public moment can reshape a career. Since then she has stayed active across social content, advertising collaborations and selected film work.
Her public stance in the legal dispute over image misuse also underlined the evolving rights conversation for influencers in India.
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