India’s creator economy is entering a new phase. Social media creators are no longer seen only as people who make reels, videos or posts for entertainment. They are becoming storytellers, entrepreneurs, educators and even cultural voices
As the industry grows, conversations around finding a niche, building a loyal audience and creating sustainable careers are becoming just as important as views and followers.
One person who recently joined this conversation is Akshat Gupta.
Gupta is best known as the author of The Hidden Hindu trilogy. He has also worked as a screenwriter, lyricist, poet and public speaker. His career has moved across books, entertainment and digital storytelling.
That background made his appearance at the UP Creators Summit and Awards 2026 particularly interesting.
His appearance also fits into a much bigger conversation. India’s creator economy is moving beyond the traditional metropolitan centres.
Creators from smaller cities and towns are building audiences in regional languages and bringing local culture into the national digital conversation.
A recent Times of India report on the summit noted that non-metro creators made up 66% of India’s creator base in 2025 according to a 2026 report by the Indian School of Business and Hashfame.
So who is Akshat Gupta and why has his message attracted attention? Here is everything to know about the author, storyteller and speaker who is encouraging India’s next generation of creators to focus on their own journey.
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Table of Contents
Who Is Akshat Gupta?
Akshat Gupta is an Indian author, screenwriter, lyricist, poet and storyteller. He is best known for The Hidden Hindu, a mythological science-fiction adventure trilogy that became a national bestseller.1
According to his official website, Gupta comes from Indore and has built a career that combines literature and entertainment. His work has included books, screenwriting, poetry and public speaking. He has also appeared at TEDx events and other platforms where he discusses storytelling, creativity and personal growth.
Penguin Random House India describes him as a national bestselling author and TEDx speaker. The publisher also notes that his The Hidden Hindu series has sold more than one lakh copies, with each book becoming a national bestseller.
Gupta’s career is important to understand because he is not a traditional social media influencer who became popular through short-form videos alone. His audience has grown around storytelling and ideas. He represents a different side of the creator economy where books, entertainment, speaking and social media can work together.
His official website describes him as an author, speaker and scriptwriter. It also says that the visual rights for The Hidden Hindu have been secured by Dhoni Entertainment and that the publishing rights are with Penguin Random House India.
Bhopal se saamne aayi ek aisi kahani, jisme Krish Jain ki identity ko lekar ek bada daawa kiya ja raha hai. Kahani mein pyaar, badli hui pehchaan aur Delhi mein nikah ke liye pressure jaise serious allegations ka zikr hai. #akshatgupta #facttree #bhopal #madhyapradesh #delhi pic.twitter.com/rTlmxwOenZ
— Akshat Gupta (@AuthorAkshat) August 13, 2026
Akshat Gupta’s Stats
| Category | Details |
|---|---|
| Full Name | Akshat Gupta |
| Profession | Author, Screenwriter, Lyricist, Poet and Speaker |
| Known For | The Hidden Hindu trilogy |
| Birthplace | Indore, India |
| Major Work | The Hidden Hindu |
| Publisher | Penguin Random House India |
| Writing Genre | Mythology, Science Fiction and Adventure |
| Public Speaking | TEDx and other events |
| Recent Appearance | UP Creators Summit and Awards 2026 |
| Summit Session | Finding Your Niche |
| Summit Location | Varanasi, Uttar Pradesh |
| Career Areas | Literature, Entertainment, Storytelling and Digital Media |
What Is Akshat Gupta Best Known For?
Gupta became widely known through The Hidden Hindu. The series combines Indian mythology with science fiction and adventure. Its popularity helped establish him as a major name in contemporary Indian publishing.2
The story explores mythology and ancient ideas through a modern fictional narrative. That combination helped the books appeal to readers who may not normally pick up traditional mythology.
According to Gupta’s official website, the trilogy has sold more than three lakh copies. Penguin Random House India gives a more conservative figure of more than one lakh copies for the series. Because these figures come from different sources and may reflect different points in time, it is safer to describe the series as a major national bestseller rather than rely on one precise sales figure.
The success of The Hidden Hindu also helped Gupta move into other areas of entertainment. His official biography says he has signed projects involving films and web series. This reflects the growing relationship between publishing, screen entertainment and digital audiences.
For Gupta, storytelling is therefore not restricted to one platform.
A book can create an audience. Social media can expand that audience. Podcasts can deepen the relationship. Public appearances can introduce the storyteller to new communities. Screen adaptations can take the original idea to an even larger audience.
That model is becoming increasingly relevant to India’s creator economy.
Why Did Akshat Gupta Speak at the UP Creators Summit?
Gupta appeared at the UP Creators Summit and Awards in Varanasi on August 19, 2026. The event brought together established and emerging creators and focused on the changing role of digital content in Uttar Pradesh.
His session was titled “Finding Your Niche.”
Finding a niche is one of the biggest questions for new creators. Many people want to start creating content but do not know whether they should focus on comedy, education, lifestyle, gaming, food, travel, technology or another category.
Gupta approached the topic from a more personal perspective.
His central message was that creators should not allow comparison to control their decisions. Social media makes comparison almost unavoidable. A creator can post a video and immediately see another person getting millions of views. That can create the feeling that everyone else is moving forward while their own career is standing still.
Gupta argued that there will always be someone ahead.
There will always be another creator with more followers. There will always be someone whose video performs better. There will always be another milestone to chase.
That does not mean a creator is failing.
His advice was to focus on the journey rather than constantly measuring personal progress against someone else’s numbers.
What Was Akshat Gupta’s Message to Creators?
One of Gupta’s strongest messages at the summit was about persistence.3
He used his own writing journey as an example. According to his account at the masterclass, The Hidden Hindu took around six years to write.
During that period, he faced doubts about whether the story would find readers. People questioned whether audiences would still be interested in mythology and whether readers would embrace the concept behind the book.
Gupta continued working on the story.
That experience became an important lesson for the creators attending the summit. Not every idea receives immediate support. Sometimes a creator has to continue developing an idea before an audience understands its value.
This is especially relevant in the creator economy because social media encourages instant results.
A video can go viral within hours. A creator can gain thousands of followers in a short period. But most sustainable creator careers take much longer to build.
Gupta’s experience suggests that creators should not confuse speed with success.
Why Does His “There Will Always Be Someone Ahead” Message Matter?
The creator economy is built around numbers.
Followers matter. Views matter. Likes matter. Engagement matters. Brands often look at these numbers when deciding which creators to work with.
But numbers can also become a source of pressure.
Gupta challenged the idea that follower counts should define a creator’s worth. His argument was that creators need to understand what they can control. They cannot control another person’s success. They cannot control how quickly a competitor grows. They can control their own work and the quality of their ideas.
This is an important distinction.
A creator who spends every day comparing their account with larger accounts can lose sight of their own identity. Someone may have a smaller audience but a stronger relationship with that audience.
That smaller community can still have real value.
This is one reason the creator economy is changing. Influence is no longer limited to celebrities with millions of followers. A creator with a focused audience can influence buying decisions, tourism, local culture and conversations around specific interests.
How Does Akshat Gupta Connect With India’s Creator Economy?
Gupta’s connection with the creator economy comes through storytelling.
He has built an audience across books, social media, public speaking and entertainment. His career demonstrates how a creator can move between different forms of media instead of depending on one platform.
The UP Creators Summit itself reflected this broader definition of a creator. Its programme included sessions on storytelling, ethical content creation, the creator economy as economic development and the changing relationship between actors and creators.
That is significant because the creator economy is becoming more professional.
Creators are increasingly working with brands. They are launching businesses. They are producing books. They are entering films and television. Some are building teams around editing, marketing and production.
The line between a creator and a traditional media personality is becoming less clear.
Gupta’s career sits comfortably in that space.
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Why Are Smaller Cities Important to India’s Creator Economy?
Another major theme surrounding Gupta’s summit appearance was the rise of creators outside India’s biggest cities.
For years, Mumbai, Delhi and Bengaluru were seen as major centres for entertainment, media and technology. Social media has changed that equation.
A creator no longer needs to move to Mumbai to reach a national audience.
Someone in Varanasi can create content about local culture. A creator in Lucknow can build an audience around food. Someone in a smaller town can produce content in Hindi or another regional language and reach millions of people.
The Times of India reported that non-metro creators accounted for 66% of India’s creator base in 2025 based on a report by the Indian School of Business and Hashfame.
This shift is important because it changes who gets to tell India’s stories.
Local creators often understand their communities better than outside media organisations. They know the language. They understand local humour. They know the places and traditions that may not appear in mainstream coverage.
The creator economy can therefore become a cultural economy as well.
What Can New Creators Learn From Akshat Gupta?
There are several useful lessons from Gupta’s recent message.
Find a Niche You Can Stay With
A niche should not only be something that is trending. It should be something a creator can continue exploring.
Trends change quickly. Genuine interest can last much longer.
Stop Measuring Every Step Against Someone Else
Another creator’s success does not automatically mean your own content is failing.
Social media makes comparison easy but rarely makes it useful.
Build a Voice
Having a niche is not only about choosing a category. It is about developing a recognizable point of view.
Two creators can cover the same subject and still build completely different audiences because their personalities and storytelling styles are different.
Give Ideas Time
Gupta’s six-year writing journey is a reminder that important creative projects may take years before they become successful.
Not every idea needs instant validation.
Think Beyond Followers
Followers are only one measure of influence.
Trust, engagement, community and the ability to make people care about an idea can be just as important.
Is Akshat Gupta a Content Creator?
Yes, although his career is broader than that of a conventional social media creator.
Gupta is primarily known as an author and storyteller. He has also built a strong presence across digital platforms and uses social media to reach audiences.
His official website describes him as one of India’s most viewed authors on social media and highlights his public speaking and entertainment work.
His career shows how the word “creator” has expanded.
Today, a creator can be an author who builds a digital audience. A filmmaker can be a creator. A podcaster can be a creator. A comedian can be a creator. A regional storyteller can be a creator.
The common factor is the ability to build an audience around original ideas and content.
What Does Akshat Gupta’s Appearance Say About the Future of India’s Creator Economy?
Perhaps the biggest takeaway from Gupta’s appearance is that India’s creator economy is becoming more mature.
The conversation is moving beyond “How do I go viral?”
Creators are increasingly asking different questions.
How do I build a career? How do I develop a strong identity? How do I keep creating when growth slows down? How do I turn an audience into a sustainable business? How do I remain relevant when platforms change?
These are signs of an industry becoming more established.
The UP Creators Summit also positioned creators as people who can influence jobs, tourism, entrepreneurship and the way communities are represented. Its programme included a dedicated panel asking whether influencers can drive economic activity through these areas.
That is a much bigger role than simply entertaining people online.
For Gupta, the answer seems to begin with the creator themselves.
Before worrying about becoming the biggest creator in the country, a person needs to understand what they want to say and why they want to keep saying it.
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FAQ’s
Who is Akshat Gupta?
Akshat Gupta is an Indian author, screenwriter, lyricist, poet and storyteller. He is best known for writing The Hidden Hindu trilogy.
What is Akshat Gupta famous for?
He is best known for The Hidden Hindu, a mythological science-fiction adventure series that became a national bestseller. He is also known for his speaking appearances and work in screenwriting and entertainment.
What did Akshat Gupta do at the UP Creators Summit 2026?
Gupta led a masterclass titled “Finding Your Niche” at the UP Creators Summit and Awards in Varanasi on August 19, 2026. He spoke about comparison, persistence, confidence and finding an individual creative path.
What was Akshat Gupta’s main message to creators?
One of his key messages was that there will always be someone ahead. He encouraged creators to stop constantly comparing themselves with others and focus on their own journey.
How long did Akshat Gupta take to write The Hidden Hindu?
Gupta said at his summit masterclass that it took him around six years to write the book and develop the story.
Conclusion
Akshat Gupta’s recent appearance at the UP Creators Summit and Awards is about more than one author speaking to a room full of creators.
His own career provides a practical example of that philosophy. The Hidden Hindu took years to develop before becoming a major publishing success. His work then expanded into public speaking, screenwriting and digital storytelling.
For the next generation of Indian creators, that may be the most useful lesson of all.
The future of India’s creator economy will not be decided only by who gets the most views. It will also be shaped by who can build trust, develop a unique voice and stay committed long enough to turn an idea into something meaningful.
And as Akshat Gupta reminded creators in Varanasi, there will always be someone ahead. The goal is not to stop because of that. The goal is to keep building your own road.
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