Cyrus Veyssi: The Creator Blending Beauty and Humour

Cyrus Veyssi is a creator who has built a distinctive place in the worlds of beauty, fashion and digital entertainment

Known for expressive storytelling, sharp humour and honest conversations about identity, Veyssi has attracted millions of followers through content that feels both entertaining and personal.

Their videos often combine beauty advice with family moments, fashion opinions and commentary on social issues.

Veyssi is especially recognised for the popular “Bonding With My Straight Dad” series, which features their close and humorous relationship with their father.

What makes Cyrus Veyssi interesting is the way they bring different parts of their identity into one creative voice.

Their content is glamorous without being overly serious.

It is funny without ignoring difficult subjects.

Their work also shows how beauty and fashion can become tools for confidence, representation and self-expression.

This article explores who Cyrus Veyssi is, their early life, education, career, rise to popularity, family connections, beauty philosophy and achievements.

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Who Is Cyrus Veyssi?

Cyrus Veyssi is an Iranian American non-binary creator, writer, comedian and television personality based in New York City.¹

They are best known for beauty and lifestyle videos, fashion commentary, humorous family content and conversations about queer identity and representation.

Veyssi grew up in Brookline, Massachusetts, in a first-generation Iranian American family. Their experiences growing up in a predominantly white neighbourhood helped shape their understanding of identity and belonging.

They have spoken about feeling underrepresented in both mainstream beauty spaces and parts of the wider queer community.

Rather than separating their background from their online work, Veyssi made it an important part of their creative identity.

Their content brings together Persian culture, beauty, fashion, humour and personal storytelling. They have also used their platform to encourage more inclusive conversations about gender and self-expression.

Veyssi’s online popularity grew after they began sharing beauty videos and stories about their family. One of their most recognisable formats features their father, whom they affectionately call “Baba.”

Their conversations are often playful and full of humour. They also show a supportive relationship that many viewers find refreshing.

Their creator identity is sometimes described through the humorous “bougie gay uncle” persona. The character combines luxury beauty interests with expressive opinions, confidence and a playful approach to everyday situations.

It has become one of the recognisable parts of their online personality. Today, Veyssi’s work reaches beyond beauty tutorials.

They have become a familiar voice in fashion and lifestyle conversations while continuing to discuss representation and social issues.

Limitless expression. Endless #Pride. NARS Sees You: In Full Color, featuring Cyrus Veyssi.​

In honor of #Pride2022, NARS is proud to donate to @ItGetsBetter, an organization committed to improving the lives of LGBTQ+ youth. https://t.co/uSiKiqjM6Q

— NARSCosmetics (@NARSCosmetics) June 21, 2022

Early Life and Family Background

Cyrus Veyssi was raised in Brookline, Massachusetts, by Iranian immigrant parents. Their family background has played a major role in their personal story and creative work.

Growing up in a predominantly white neighbourhood meant that Veyssi did not always see people with a similar cultural background represented in the beauty and fashion spaces they admired.

They have described the experience of trying to understand their identity while navigating different cultural expectations. Their parents were supportive as Veyssi explored their sexuality and gender identity.

This relationship became an important part of their public storytelling. Their father, known as Baba in their videos, is particularly popular among followers because of his warm personality and playful conversations with Veyssi.

The relationship became a central part of their online presence after Veyssi began sharing videos that showed their family dynamic. The videos were not simply about introducing a parent to an audience.

They also challenged the assumption that queer people from immigrant families cannot have supportive relationships with their parents. In interviews, Veyssi has explained that their parents’ acceptance helped them feel more comfortable expressing themselves.

Their family’s story has resonated with viewers who may be navigating similar questions about culture, identity and acceptance.

Veyssi has also spoken about their mother’s influence. Their mother has a connection to fashion and fragrance and memories of her interests helped shape Veyssi’s own appreciation for beauty and scent.

In a 2026 interview with Vogue, they discussed how childhood memories of fragrances at home and their mother’s boutique in Paris inspired a later fragrance project.

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Cyrus Veyssi Education and Early Interests

Veyssi attended Tufts University and graduated in 2017.²

They studied sociology and minored in media and communications. Their academic background gave them an opportunity to explore how people, culture and media influence one another.

During college, Veyssi also spent time exploring their gender identity. Makeup and clothing became important ways to understand and express themselves.

They have described beauty as more than a way to change one’s appearance. For them, it can also be a form of self-discovery and confidence.

Veyssi has spoken about being interested in fashion from a young age. At one point, they imagined working in fashion media and admired creative figures such as Grace Coddington.

Their interests eventually led them towards a career that combined communication, beauty and storytelling. After graduating, Veyssi began working in media and marketing.

Their early professional experience included a role as an editorial assistant at Paper magazine. They later joined the brand marketing agency M Booth, where they worked as a junior creative and spent several years handling projects for beauty and other businesses.

These experiences helped them understand how brands communicate with audiences. They also gave Veyssi a foundation in creative production and the beauty industry before they became a full-time digital creator.

How Cyrus Veyssi Became Famous

Cyrus Veyssi’s rise to popularity began with beauty and skincare videos. During the COVID-19 pandemic, they started posting short TikTok clips while continuing to work a full-time job.

At first, the videos did not attract a large audience. Veyssi has explained that they initially shared beauty routines because they enjoyed the subject.

Their content later became more personal as they began talking about family, identity and their experiences as an Iranian American queer person. One important turning point came when Veyssi responded to a hateful comment about their identity and their relationship with their father.

The comment suggested that their father would not support them because they were Persian, queer and non-binary. Instead of ignoring it, Veyssi made a video featuring their father.

The two appeared together in a playful exchange that showed how supportive their relationship was. The video attracted millions of views and introduced a much wider audience to their personality and family story.

The response helped Veyssi understand that audiences were interested in more than makeup tips. They wanted to see the humour and personality behind the beauty content.

From that point, their videos increasingly combined product recommendations with storytelling and comedy. Their father became a familiar presence and their content developed into a space where viewers could enjoy beauty advice while also seeing conversations about family and identity.

The success did not happen because Veyssi abandoned beauty content. Instead, they found a way to make it more personal.

Their videos showed that a makeup routine could also be an opportunity to tell a story or make a larger point.

Beauty and Skincare Content

Beauty remains one of the main parts of Veyssi’s online identity. They regularly discuss makeup, skincare routines, products and techniques.

Their approach is expressive and personal rather than strictly instructional. Veyssi often explains why a product works for them and how it fits into their routine.

Their content includes complexion products, moisturisers, serums, mascara, fragrance and other beauty essentials. They have also been open about their own experiences with skin concerns.

In an interview with The Cut, Veyssi discussed their history with acne and the skincare routine they developed over time. They emphasised the importance of caring for skin rather than treating perfection as the only beauty goal.

Their approach is useful because it connects beauty advice with realistic expectations. Online beauty culture can sometimes create pressure to have flawless skin or follow every new trend.

Veyssi’s content often takes a more relaxed approach by showing that beauty can be enjoyable without becoming a measure of personal worth. They have also discussed makeup as a way to express gender and reconnect with parts of themselves.

For Veyssi, applying makeup can be an act of confidence and self-acceptance. This perspective has helped them connect with people who do not always feel represented by traditional beauty advertising.

Their content makes room for different identities and encourages audiences to explore their own style.

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Fashion Commentary and Personal Style

Fashion is another important part of Cyrus Veyssi’s creative work. Their style is expressive and often combines polished beauty looks with playful outfits and bold accessories.³

Veyssi enjoys discussing fashion trends and sharing opinions about brands. They have spoken positively about designers and labels such as Jacquemus and Loewe, while also making it clear that fashion should be enjoyable rather than intimidating.

In their 2025 interview with PAPER, they discussed favourite trends, outfits and the importance of having fun with personal style. Their fashion commentary is connected to the same ideas that shape their beauty content.

Veyssi believes people should feel free to experiment with appearance and express themselves without being limited by traditional gender expectations. They have also taken part in fashion events and modelling projects.

Their early work included walking at New York Fashion Week for the sustainable fashion label Official Rebrand. They later became more visible through beauty and fashion partnerships.

Their style is not limited to one particular look. Veyssi can move between glamorous makeup, luxury fashion references and humorous everyday outfits.

That flexibility is part of what makes their online presence distinctive.

The “Bonding With My Straight Dad” Series

One of Veyssi’s most recognisable content formats is the series often described as “Bonding With My Straight Dad” or “Bonding With My Baba.”

The videos feature Veyssi spending time with their father and sharing funny conversations. Sometimes they discuss beauty or family life.

At other times, they respond to comments or joke about everyday situations. The series became popular because it offered a positive portrayal of a queer person and a supportive parent.

It also gave viewers an opportunity to see Persian family life through a personal and humorous perspective. Veyssi has explained that the videos began partly as a response to negative assumptions about their family.

However, they eventually became a meaningful part of their community. Viewers from different backgrounds found comfort in seeing a parent and child share affection and humour so openly.

The series also shows how Veyssi uses comedy to approach subjects that can be difficult to discuss. Instead of presenting every conversation as a serious lesson, they allow humour to make the subject more approachable.

That does not mean the videos avoid serious issues. Their work often challenges stereotypes about queer people, immigrant families and cultural identity.

The lighthearted format helps bring those conversations to a wider audience.

Cyrus Veyssi’s Humour and Storytelling Style

Humour is central to Veyssi’s work. They have said that comedy helps them connect with people and make difficult conversations easier to approach.

Their videos often use expressive reactions, playful characters and direct commentary. The style feels like a conversation with a funny friend rather than a formal beauty presentation.

One of their most recognisable personas is the “bougie gay uncle.” It allows Veyssi to combine an interest in luxury beauty and fashion with humour and confidence.

The character is exaggerated for entertainment, but it also reflects parts of their natural personality. In a 2026 interview with Forbes, Veyssi discussed how their content involves both authenticity and performance.

They explained that developing characters helped them become more confident on camera while still keeping their own voice at the centre of their work. Their storytelling also makes room for vulnerability.

Veyssi has spoken about earlier experiences with self-doubt and the process of becoming more comfortable with their identity.

They have used these experiences to encourage viewers to develop confidence and learn to value themselves. This combination of humour and honesty is a major reason their content feels different from a standard beauty account.

Viewers may arrive for product recommendations but stay because they enjoy the personality and stories behind them.

Advocacy, Identity and Representation

Veyssi uses their platform to discuss LGBTQ+ visibility and representation. As a queer and non-binary Iranian American creator, they have spoken about the challenges of finding spaces where all parts of their identity are accepted.

They have also discussed how beauty standards can be influenced by race, culture and gender. Their content challenges the idea that beauty has to follow a single set of rules.

In a 2020 profile by The Boston Globe, Veyssi discussed the lack of representation for queer Persian people in the beauty industry. They explained that they wanted to create content for people who did not often see their experiences reflected in mainstream beauty spaces.

This purpose has remained part of their work as their audience has grown. Veyssi has discussed social issues alongside makeup and fashion, showing that entertainment and advocacy do not have to exist separately.

They have also spoken about the importance of using humour when responding to hateful comments. Rather than allowing negative messages to define their online presence, they often use wit to challenge the assumptions behind them.

Their approach does not mean every subject can be treated lightly. Instead, it shows how comedy can help people engage with difficult ideas while still recognising their seriousness.

Brand Partnerships and Professional Recognition

As Veyssi’s online audience grew, their work attracted attention from beauty and lifestyle brands. They have collaborated with companies including Glossier and Caudalie, among others.

One notable achievement came in 2024 when Veyssi became the first non-binary ambassador for French skincare brand Caudalie. The campaign was an important moment for representation in the beauty industry.

Their professional work has also included a hosting role on Prime Video’s creator-led talk show Influenced. The programme brought together digital creators to discuss subjects relevant to online audiences.

It gave Veyssi an opportunity to use their on-camera skills in a format beyond their personal social media channels. In July 2025, TIME named Veyssi to its TIME100 Creators list.

The recognition highlighted their ability to combine beauty and lifestyle content with comedy, advocacy and personal storytelling. At the time, TIME reported a combined audience of more than two million followers across TikTok and Instagram.

This recognition showed that their influence extended beyond beauty recommendations. Their work had become part of a wider conversation about representation and the changing role of digital creators.

Cyrus Veyssi’s Book: Honey / Asal

Veyssi has also expanded into writing and publishing. Their official website features Honey / Asal, an affirmations journal designed to encourage reflection and self-expression.

The journal includes 30 affirmations and 30 blank pages where readers can write their own thoughts. The idea is to make affirmations a regular personal practice rather than simply a collection of inspirational phrases.

The project fits naturally with the themes that appear in Veyssi’s content. They often talk about confidence, self-acceptance and the importance of feeling comfortable with one’s identity.

The journal also gives their audience something beyond social media content. It turns some of the ideas they discuss online into a product that readers can use in their everyday lives.

Cyrus Veyssi’s Fragrance Collaboration

In October 2026, Veyssi discussed a fragrance they developed with Le Monde Gourmand in an interview with Vogue. The fragrance is called L’Essence Shirin and was inspired by their Persian heritage and childhood memories.

Veyssi explained that the scent was influenced by memories of their mother’s fragrance boutique in Paris and the smells associated with home. Pomegranate, amber and jasmine were among the notes discussed in the interview.

The fragrance was scheduled to be available through Ulta and the brand’s website from October 5, 2026. The collaboration was notable because Veyssi wanted to be involved in the creative process rather than simply attach their name to an existing product.

They told Vogue that they had been given creative control over the fragrance. They also spoke about the way fragrance is often marketed according to gender.

Veyssi believes scent should be personal and should not be restricted by traditional ideas about who can wear a particular fragrance. The project connects several parts of their story: beauty, family memories, cultural identity and inclusive self-expression.

Cyrus Veyssi’s Broadway Career

Veyssi’s career continued to expand in 2026 when they were announced in the role of May in the Broadway production of & Juliet. The news was reported by Vogue in October 2026.

This development is particularly interesting because Veyssi has a background in acting and performance. Their social media content already involves characters, expressive storytelling and a strong sense of timing.

A Broadway role offers a different kind of platform for those skills. Moving from digital content to stage performance also reflects a broader trend in entertainment.

Creators who build audiences online are increasingly finding opportunities in television, theatre, publishing and other traditional creative industries.

For Veyssi, the Broadway opportunity adds another dimension to a career that already includes beauty, fashion, comedy, writing and television.

Personal Life and Relationships

Veyssi has shared parts of their personal life through interviews and social media. Their close relationship with their parents is one of the most visible parts of their public story.

Their father is a regular presence in their videos, while their mother has also appeared in content and influenced their interest in fashion and fragrance. Veyssi has spoken warmly about the support they received from their family while exploring their identity.

In a 2025 interview with Coveteur, Veyssi also discussed their romantic relationship. They shared a humorous story about meeting their boyfriend after tripping outside a SoulCycle class.

Although they are open about some personal experiences, not every aspect of their private life is public. Their work generally focuses on creativity, beauty, humour and the relationships they choose to share with their audience.

 

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FAQ’s

1. Who is Cyrus Veyssi?

Cyrus Veyssi is an Iranian American non-binary content creator, writer, comedian and television personality. They are known for beauty and fashion content, humorous family videos and personal storytelling about identity and representation.

2. What is Cyrus Veyssi famous for?

They are best known for their beauty commentary and the “Bonding With My Straight Dad” video series. Their content also includes skincare recommendations, fashion opinions, comedy and conversations about queer identity.

3. Where is Cyrus Veyssi from?

Veyssi grew up in Brookline, Massachusetts, in an Iranian American family. They are now based in New York City.

4. What did Cyrus Veyssi study?

They attended Tufts University and studied sociology with a minor in media and communications. They graduated in 2017.

5. How did Cyrus Veyssi become famous?

Veyssi started posting beauty and skincare videos during the COVID-19 pandemic. Their popularity grew after a humorous video featuring their father went viral. The video responded to a negative comment and showed the supportive relationship they share.

6. What is the “Bonding With My Straight Dad” series?

It is a popular video series featuring Veyssi and their father. The clips often show their funny conversations and close relationship. The series has also helped challenge stereotypes about queer people and immigrant families.

7. Is Cyrus Veyssi non-binary?

Yes. Veyssi publicly identifies as non-binary and uses they/them pronouns. They have also discussed their experiences as a queer Iranian American person.

8. What is Cyrus Veyssi’s age?

TIME described Veyssi as 31 years old in its July 2025 profile. A precise date of birth has not been consistently confirmed by the stronger biographical sources used for this article.

9. Has Cyrus Veyssi worked with beauty brands?

Yes. They have collaborated with beauty and lifestyle brands including Glossier and Caudalie. In 2024, they became Caudalie’s first non-binary ambassador.

10. What is Cyrus Veyssi’s book?

Their journal is called Honey / Asal. It features 30 affirmations and 30 blank pages for readers to write their own reflections.

Conclusion

Cyrus Veyssi has built a career by bringing beauty, fashion, comedy and personal storytelling together.

Their journey from posting casual skincare videos during the pandemic to becoming a recognised digital creator shows how an authentic voice can connect with a large audience.

These projects also reflect the different interests that have shaped their work, from performance and fashion to family memories and cultural identity. Ultimately, Cyrus Veyssi is more than a beauty influencer.

They are a creator who uses humour and self-expression to make conversations about identity and confidence more approachable.

Their ability to make audiences laugh while sharing meaningful personal experiences is what makes their work distinctive.

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1. vogue
2. time
3. coveteur