Greg Norman’s collaboration with Caddy Time is more than just a brand endorsement—it’s a strategic pivot that highlights his belief in evolving the game of golf
Leaving LIV Golf might have seemed like the end of an era, but in true Norman fashion, it marks the beginning of a new one.
By aligning with a platform that connects golfers and caddies in a smart, digital format, Norman once again proves he’s not just a former champion—he’s a forward-thinker determined to leave a lasting impact on the game.
As Greg Norman continues to split his time between professional engagements and personal milestones, his story becomes richer and more nuanced.
His recent social media posts show a man who is not just living in the moment, but appreciating it fully.
In an era where public figures are often defined by their controversies or careers, Norman is writing a different kind of story — one built on gratitude, reflection, and the powerful bond of family.
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Greg Norman’s Heartwarming Memorial Weekend
A Family Affair Off the Fairways
Legendary golfer and former LIV Golf CEO Greg Norman has always been known for his excellence on the course.1
However, over this past Memorial Day weekend, the golf icon took a break from the greens and traded his golf clubs for family time.
Norman shared intimate and touching moments from a serene beach getaway, offering fans a rare glimpse into his life beyond professional obligations.
A Weekend Beyond the Spotlight
Over the years, Greg Norman has garnered widespread attention for his career as a professional golfer and more recently as the figurehead behind the controversial LIV Golf series.
However, this Memorial Day weekend, he reminded everyone that his greatest joys come not from trophies or tournaments but from family.
On May 30, Norman took to Instagram to share stories from his peaceful and relaxing weekend, spent with his loved ones at Bakers Bay in the Bahamas.
Through a series of candid pictures, fans got to see a softer side of the man known as the “Great White Shark.“
A Grandfather’s Bliss
One of the most touching moments shared by Norman was a photograph of him holding his granddaughter while gazing out at the endless expanse of the ocean.
The setting sun and tranquil water in the background amplified the emotion of the image. In the caption, he wrote:
“The best Memorial weekend with Granddaughter and family at BB.”
This single line carried weight, showing just how meaningful the moment was to Norman. It was a brief but powerful message reflecting the love and warmth of family life, especially the joy of being a grandparent.
Tiny Footprints, Big Memories
In another Instagram story, Norman captured footprints in the sand — small impressions presumably made by his granddaughter Jade.
This simple photo painted a poetic picture of generational bonding and cherished memories being made.
The image of the footprints, though subtle, conveyed a sense of nostalgia and appreciation for life’s quiet moments.
Norman didn’t need long captions or elaborate explanations; the visual itself was a story — of time well spent and love shared in silence.
A Pattern of Public Affection
This isn’t the first time Greg Norman has shared his appreciation for family on social media. Just days before Memorial Day weekend, he posted a heartfelt message on Instagram for his wife, Kirsten Norman, on her birthday.
Accompanied by a picture of the two smiling together, Norman penned a sweet tribute to the woman he calls the source of his happiness.
“You bring light into my life every day. I’m truly blessed to have you by my side.”
Through these personal glimpses, Norman has revealed a life rich not just in professional achievements but also in personal connections. These posts show that beyond the fairways and media headlines lies a man deeply devoted to his family.
Greg Norman: The Evolution
Greg Norman’s life has been a journey through different identities. From dominating golf courses around the world to becoming a businessman and the face of LIV Golf, his career has seen many phases.2
Now, as he embraces his role as a grandfather, Norman seems to be entering yet another chapter — one filled with gratitude, peace, and presence.
This weekend’s stories showed a man who’s not just reflecting on his past successes but is actively savoring the present. It’s a shift from competition to connection, from legacy-building to memory-making.
Public Persona, Private Heart
While Norman has often been a polarizing figure in the media, particularly with his association with LIV Golf, his personal posts show a grounded, relatable side.
It’s easy to forget that behind the suits, press conferences, and golfing history is a man who values time with his granddaughter more than time in the spotlight.
These moments of vulnerability and joy serve to humanize him in the eyes of fans and followers. They remind the public that athletes, no matter how successful, find their true happiness in the same things as everyone else — family, love, and peace.
There’s nothing like the stunning beauty and purity of my homeland, Queensland, Australia. To my fellow Queenslanders, cherish the magnificence of our great state. For those who haven’t visited yet, make sure to add it to your bucket list. Happy Queensland Day! #QLDday pic.twitter.com/Z1DPT4AEal
— Greg Norman (@SharkGregNorman) June 5, 2024
A Message of Memorial Day
Although his posts didn’t mention the holiday explicitly, the timing of Norman’s Instagram stories during Memorial Day weekend added an unspoken layer of significance.
Day is a time for remembrance, reflection, and honoring those who’ve served. By spending it with family and expressing gratitude, Norman paid a silent tribute to the spirit of the holiday.
Rather than flashy celebrations or grand gestures, his observance of Memorial Day was marked by humility and closeness — values that resonate deeply with the holiday’s purpose.
Bakers Bay: A Paradise for Reflection
The location of Norman’s weekend getaway, Bakers Bay in the Bahamas, is known for its luxury, exclusivity, and tranquility.
A perfect backdrop for a family retreat, the private resort offers pristine beaches, calm waters, and a peaceful environment that seems tailor-made for reconnecting with loved ones.
Norman has often spoken of his love for coastal living, and Bakers Bay provided the ideal stage for making new memories with his granddaughter.
The sea, the sand, and the soft hum of nature offered a welcome contrast to the high-stakes world of professional golf.
Greg Norman: Fans React with Warmth
Fans responded warmly to Norman’s Instagram posts, flooding the comments with messages of support and affection.3
Many expressed joy at seeing the legendary golfer in such a peaceful and happy state, while others shared their own family stories and memories.
The positive reactions reflect how universally cherished family moments are, and how even celebrities sharing such moments can bridge the gap between their public and private lives.
The Importance of Sharing Joy
Norman’s willingness to share his personal life — not just the highlights of his career — is a reminder of the importance of balance.
In a world increasingly dominated by professional hustle and digital distractions, taking a step back to celebrate quiet, joyful moments with family is both refreshing and necessary.
By doing so, Norman not only enriches his own life but also encourages others to pause and reconnect with what truly matters.
From Greens to Grandkids: A Legacy Redefined
For decades, Greg Norman’s name has been etched in the annals of golfing greatness. But as he moves into this new stage of life, his legacy is evolving.
It’s no longer just about championships and controversies but also about the kind of person he is off the course — a doting husband, a proud grandfather, and a man deeply in love with life’s simple pleasures.
In that way, Norman’s Instagram stories are not just personal memories but public declarations — that true success is defined by love, family, and the footprints we leave in the lives of those we care about.
Also Read: Greg Norman The Great White Shark Reveals How His Ex-Wife Chris Evert Supported His Career
Greg Norman’s New Chapter
Partnering with Caddy Time
Greg Norman, one of golf’s most recognizable figures, has embarked on a fresh venture following his departure from the CEO position at LIV Golf.
In March 2025, Norman announced his partnership with Caddy Time, a golf-related tech company aiming to revolutionize the way caddying works across the globe.
This move signifies not only a new direction in Norman’s career but also an effort to innovate within the sport he has long championed.
The Announcement Heard Around the Golf World
Caddy Time broke the news of their collaboration with Greg Norman through an Instagram post that immediately generated buzz within the golf community.
Their caption enthusiastically read:
“Greg Norman Joins Caddy Time! 🌎 We’re thrilled to announce that golf legend Greg Norman @shark_gregnorman has partnered with Caddy Time as a Brand Ambassador! With his passion for the game and vision for innovation, we’re more excited than ever to bring Caddy Time to every country club worldwide… The future of caddying is here—don’t get left behind!”
The endorsement of a global golf icon like Norman gave Caddy Time instant credibility. His status as a former World No. 1, successful entrepreneur, and charismatic leader made him an ideal choice to spearhead this modern initiative.
What Is Caddy Time?
Caddy Time is an on-demand golf caddie platform—essentially a gig economy service for the sport. It allows amateur and professional golfers to hire trained caddies through a mobile app, much like how Uber or DoorDash function in their respective industries.
The app helps pair golfers with available caddies in real-time, aiming to bring convenience, personalization, and professionalism to recreational and competitive play.
This innovative concept aims to fill a gap in the market where traditional caddying has either declined or lacked accessibility. By making caddie services more widely available, Caddy Time hopes to enrich the golfing experience for players of all levels.
Greg Norman’s Vision for the Game’s Future
Throughout his career, Greg Norman has always been seen as a visionary. From designing top-tier golf courses to launching LIV Golf, Norman has consistently sought to challenge the status quo.
His involvement with Caddy Time is no different. By lending his name and experience to the venture, Norman is once again working to evolve the sport in a new and engaging direction.
Norman has spoken frequently about golf’s need to modernize and appeal to younger audiences.
Caddy Time aligns with this philosophy by incorporating mobile technology, convenience, and accessibility—elements that younger generations expect from their leisure activities.
From Shark to Startup: Norman’s Post-LIV Golf Transition
Greg Norman’s tenure as CEO of LIV Golf was marked by controversy, innovation, and disruption.
He helped shape a breakaway league that attracted attention from around the world, luring top players with massive paydays and challenging the PGA Tour’s long-standing dominance.
But before the 2025 season kicked off, Norman was quietly replaced by Scott O’Neil, a seasoned executive best known for his leadership roles with Merlin Entertainments and the Philadelphia 76ers.
The transition away from LIV Golf marked the end of a tumultuous but pivotal chapter in Norman’s career.
Rather than stepping back entirely from the golf scene, he has embraced a new role that allows him to contribute without the political tension that accompanied LIV Golf.
Greg Norman: Pet Dog
Greg Norman recently shared a picture on his instagram account while enjoying the view of Bahama sunset with his pet dog.
View this post on Instagram
A Look Back at Norman’s Final Competitive Year
Though he’s now better known as a businessman and golf executive, Greg Norman’s playing career remains legendary.
He was a two-time major champion and held the World No. 1 ranking for 331 weeks—more than any other golfer until Tiger Woods surpassed him.
His last year of competitive play was in 2012. That season saw Norman attempt comebacks at various events, including the PGA Tour’s Humana Challenge and the Mayakoba Golf Classic.
Unfortunately, he missed the cut at both events, posting scores of 1-over and 10-over, respectively.
Norman also teed it up at the Omega European Masters on the DP World Tour, where he posted rounds of 75 and 73 to again miss the cut.
His final notable appearance came at the Constellation Senior Players Championship, a PGA Tour Champions event where he finished tied for 53rd.
Norman’s Enduring Influence in the Golf World
- Even after stepping away from the competitive spotlight, Greg Norman’s influence in the golf world remains potent.
- His latest endeavor with Caddy Time reflects his continued commitment to the sport’s growth and modernization.
- Rather than simply resting on his laurels, Norman has chosen to stay relevant by embracing innovation.
- His career path—from dominant PGA Tour pro to global entrepreneur and now a key figure in tech-driven golf services—illustrates his ability to adapt and lead.
- Norman’s partnership with Caddy Time may just be the beginning of his post-LIV legacy. As technology continues to merge with traditional sports, there will be ample opportunities for leaders like Norman to shape the future of golf in creative ways.
- Whether through further investments, mentorship, or even digital content creation, it’s clear that Greg Norman isn’t done making waves.
- The “Great White Shark” continues to swim—only now, he’s navigating the waters of golf innovation, rather than fairways and greens.
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