Jena Sims’ return to the SI Swimsuit Runway Show during Miami Swim Week is more than just a modeling gig—it’s a celebration of her journey, resilience, and personal growth
From co-winning a model search to walking the runway as a mom, and winning Rookie of the Year, she has proven that determination, authenticity, and a touch of flair can take you far.
As she continues to evolve and inspire, one thing remains clear: Jena Sims is not just Brooks Koepka’s wife—she’s a force of her own.
Jena Sims’s journey—from pageant queen to Sports Illustrated rookie to philanthropic leader—illustrates a powerful truth: real beauty begins the moment you decide to be yourself.
In a world filled with filters, expectations, and pressures to conform, her voice stands out as one of clarity and empowerment.
Her message is simple but profound: embrace who you are, pursue your passions with heart, and never underestimate the power of being authentically you. For aspiring models and anyone chasing a dream, those are words to live by.
Also Read: Brooks Koepka’s Stunning Wife Jena Sims Turns Heads in $953 Dress
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Jena Sims Prepares for Sports Illustrated Swimsuit Runway Show in Miami
Jena Sims, wife of five-time major champion and LIV golfer Brooks Koepka, is once again stepping into the spotlight as she prepares to grace the catwalk for the 2024 Sports Illustrated Swimsuit Runway Show.1
Taking place as part of Swim Week in Miami on May 31, the glamorous event marks another milestone in Sims’ journey as a model and public figure.
Her return to the SI runway is significant not only for her growing modeling resume but also because it comes shortly after winning the prestigious 2024 Sports Illustrated Swimsuit Rookie of the Year award.
Making Memories: A Family Affair
Jena’s participation in this year’s event is not a solo endeavor. Ahead of the show, she was photographed poolside with her husband Brooks Koepka and their young son, Crew.
The family radiated joy during the photoshoot, capturing a blend of fashion, family, and fun. Sims, clad in a vibrant lime green dress, stood out not just for her radiant style, but for the sense of ease and warmth she shared with her loved ones.
The casual shoot helped humanize the glamour of Swim Week, presenting a refreshing take on what is often considered a high-pressure fashion spectacle.
A Picture-Perfect Moment: Matching Drink and Dress
In true social media influencer style, Sims took to her Instagram stories to share a playful photo with her 327,000 followers.
The image showed her sitting beside Koepka at a counter, holding a drink that matched the hue of her lime green dress.
Topped with ice cubes and lemon slices, the drink added a light, refreshing vibe to the image.
She captioned the post with the cheeky line, “To match my dress 🍋🟩🍋🟩,” giving fans a glimpse into her vibrant personality and attention to detail.
Fashion and Fun: The SI Swimsuit VIP Dinner
Prior to the runway event, Sims and other models attended the exclusive SI Swimsuit VIP Dinner on May 30.
The evening was filled with glitz, glamour, and networking, providing an opportunity for this year’s SI models to connect and celebrate their shared journey.
Sims documented parts of the evening on Instagram, offering followers a peek into the lavish setting and her stunning green dress that once again drew eyes and compliments.
Her story included the quote, “A little commotion for the dress 💚💚💚,” highlighting the buzz her style created during the night.
Jena Sims: Rising Through the Ranks
From Co-Winner to Rookie of the Year
Jena Sims’ story with Sports Illustrated began in 2022, when she was named a co-winner of the SI Swim Search—a competition designed to find fresh faces for the iconic brand.2
What made her debut especially memorable was the fact that she walked the SI runway while nearly eight months pregnant with her son, Crew.
That bold and inspiring moment not only showcased her commitment to modeling but also her dedication to breaking stereotypes about motherhood and fashion.
Fast forward to 2024, and Sims has earned the title of SI Swimsuit Rookie of the Year, proving that her talents extend far beyond being a celebrity spouse.
Navigating Criticism with Grace: Instagram Censorship
Despite her success, Sims isn’t immune to the challenges that come with fame. One of her swimsuit photos from the SI shoot was censored by an Instagram page with over 7.4 million followers, prompting a reaction from Sims.
She didn’t shy away from addressing the issue, reflecting the growing conversation about social media censorship and body positivity.
Her response was calm yet assertive, reinforcing her image as a confident woman who stands up for herself and her peers in the modeling world.
Behind the Lens: Life Beyond the Runway
Beyond the glitz of Miami’s Swim Week, Sims leads a multi-dimensional life. She’s not just a model and social media influencer—she’s also a philanthropist, actress, and businesswoman.
Known for her advocacy work with various charities, particularly those that support children with cancer, Sims proves that beauty and purpose can go hand in hand.
Her relationship with Brooks Koepka, which began in 2017 and culminated in a glamorous wedding in 2022, has also become a defining part of her public persona, offering fans a window into the life of one of golf’s most prominent power couples.
Balancing Motherhood and Modeling
Walking the runway while eight months pregnant might seem like a once-in-a-lifetime event, but for Sims, it was just the beginning.
Since welcoming her son Crew, she has continued to balance modeling with motherhood. Her social media often features heartwarming snapshots of her family life, blending career and parenting in a way that resonates with many of her fans.
Participating in Swim Week with her husband and son present was symbolic—a celebration of her evolving identity as a mother, a model, and a modern woman.
Jena Sims: The Koepka-Sims Power Duo
Brooks Koepka’s support for his wife is both visible and commendable.3
Whether attending her runway shows, cheering her on during photoshoots, or simply spending quality time with her and Crew, Koepka is often seen by her side.
Their mutual admiration and support have made them one of sports and entertainment’s most beloved couples.
While Koepka continues to make headlines in the LIV Golf league, Sims is cementing her own legacy in fashion and modeling—proving that their success stories are far from one-sided.
Social Media Maven: Building a Digital Empire
Jena Sims is no stranger to social media. With hundreds of thousands of followers across platforms, she’s cultivated a loyal fanbase that eagerly engages with her fashion tips, lifestyle content, and behind-the-scenes glimpses.
Her posts during Swim Week in Miami were a perfect example of her digital influence, combining humor, beauty, and authenticity. In an era where online presence is as critical as real-world achievements, Sims is mastering both with style.
Miami: The Perfect Backdrop
Swim Week in Miami is one of the most anticipated events in the fashion calendar, and Sims’ participation this year added to its allure.
The city’s vibrant energy, colorful backdrops, and beachy aesthetic complement Sims’ personal brand perfectly.
From neon dresses to poolside photoshoots, every element of her appearance in Miami screamed confidence, elegance, and summer charm. It’s safe to say that she didn’t just attend the event—she owned it.
As she basks in the glow of Swim Week, fans are already speculating what’s next for Jena Sims. With her Rookie of the Year win, increased modeling opportunities, and strong social media presence, the future seems bright.
Whether it’s launching her own fashion line, expanding her philanthropic work, or taking on new media roles, Sims is carving out her own lane in the world of entertainment and fashion.
Also Read: Jena Sima’s ‘Christmas Shopping Scaries’ TikTok Is Relatable Holiday Humor
Jena Sims: More Than Just a Pretty Face
When the February 2024 anniversary edition of Sports Illustrated (SI) magazine introduced its rookie class, the spotlight was bright on Jena Sims.
Known for her modeling, acting, and philanthropic efforts, Sims brought not just glamour but also wisdom to the iconic publication.
Her appearance marked more than a career highlight—it became a platform to share heartfelt advice with aspiring models.
The Moment That Changed Everything
Jena Sims’s inclusion in the Sports Illustrated rookie class wasn’t just another modeling gig. It was a testament to years of persistence, growth, and learning.
The journey to SI was paved with setbacks and self-discovery, making her story especially relatable to young women trying to break into the fashion world.
During her interview with Sports Illustrated, Sims reflected on the importance of authenticity in modeling.
“Be yourself,” she emphasized. “And if you don’t know who you are, find out and be that. Don’t be what you think they’re looking for.”
This raw advice stemmed from personal experience. Sims admitted she initially tried to fit a mold that she believed agencies and brands wanted.
“I might have made that mistake my first year out,” she said. But once she embraced her true self, things started to align. “Nobody is better at being me than me.”
Jena Sims: The Power of Authenticity in Modeling
In an industry often criticized for promoting perfectionism and conformity, Sims’s advocacy for authenticity is refreshing.
Her story serves as a powerful reminder that success doesn’t require becoming someone else. On the contrary, it’s about showing the world who you truly are.
Sims’s success with Sports Illustrated didn’t come from imitating anyone else. It came when she stopped trying to be the ideal model and instead focused on being the best version of herself. That simple yet powerful decision made her stand out.
A Gateway for Aspiring Models
One practical piece of advice Sims shared was about the SI Swim Search—an open casting call that offers aspiring models a chance to be featured in the magazine.
Sims encouraged newcomers to seriously consider entering through this platform.
“Stay tuned for more of the Swim Search updates, because that’s what I highly recommend doing,” she said.
The Swim Search is unique because it prioritizes diversity, individuality, and personal stories over industry-standard beauty norms. For many, it’s a first break into an otherwise exclusive world.
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From Beauty Queen to Mentor
Long before her modeling career reached SI’s pages, Jena Sims made waves in the pageant world.
She won Miss Georgia Teen USA in 2007 and later competed in Miss Teen USA. But her ambitions went beyond crowns and sashes.
These early experiences helped her understand the pressures of being judged based on appearance and performance.
It also shaped her empathetic outlook, especially toward young girls and aspiring models facing the same challenges today.
Actress, Model, and Storyteller
Sims’s career isn’t limited to modeling. She has appeared in several films, including Attack of the 50 Foot Cheerleader and Sharknado 5.
Her acting pursuits, while sometimes playful and campy, have showcased her versatility and willingness to step outside her comfort zone.
Her ability to balance humor, style, and professionalism is part of what makes her such a compelling figure. She brings more than beauty to the screen—she brings character, confidence, and the courage to try new things.
Also Read: Jena Sims Shares Moments from Special Trip with Brooks Koepka and Her 1-Year-Old Son
