The partnership between Meyer Shank Racing and St. Thomas University is a bold, creative, and forward-thinking initiative
It transcends traditional sponsorships and promotional deals, diving deep into hands-on education and real-world application.
For Armstrong, Shank, and the students of STU, the collaboration represents a rare and exciting fusion of passion, performance, and purpose.
The future of IndyCar could very well lie beyond the shores of North America. With a growing international fanbase, drivers like Marcus Armstrong advocating for expansion, and rumors of races in places like Mexico, the time seems ripe for a new chapter.
However, caution and planning will be essential. A well-executed international debut in one or two key markets could pave the way for more expansive growth in the future.
If handled correctly, Armstrong’s vision of IndyCar races in the UK and Australia may one day become reality—not just as a novelty, but as a cornerstone of a truly global championship.
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Marcus Armstrong and Michael Shank Visit St. Thomas University
In a unique blend of motorsports and academia, Meyer Shank Racing’s rising star Marcus Armstrong and team co-owner Michael Shank made an inspiring visit to St. Thomas University (STU) in Miami.1
Their appearance marked a significant step forward in a dynamic partnership between the racing team and the university.
The collaboration not only spotlights the intersection of innovation and sports but also opens new doors for students from various disciplines to showcase their talents on a national stage.
We fought back to 11th after an early puncture. Fantastic job by @CGRTeams 👊🏼 pic.twitter.com/Yx7KcgHsTC
— Marcus Armstrong (@MarcusArmstrng) March 6, 2023
A Vibrant Welcome at STU
On April 29, 2025, Armstrong, the young Kiwi IndyCar driver, was all smiles as he arrived at the university. The excitement was palpable as students gathered to welcome him and Shank.
The pair were greeted with a specially designed piece of IndyCar merchandise, an MSR x STU collaboration that symbolized the creative efforts of the students.
Armstrong’s cheerful demeanor and genuine interest in the students’ work set the tone for a memorable day at the campus.
The Birth of a Unique Collaboration
The partnership between Meyer Shank Racing and St. Thomas University was first announced on March 31, 2025.
The collaboration isn’t just a promotional endeavor—it’s a strategic alliance that brings academic programs together with the fast-paced world of motorsports.
From fashion and culinary arts to data analytics and sports administration, the initiative is an ambitious multidisciplinary project that aims to bridge theoretical learning with real-world experience.
Marcus Armstrong: Fashion Meets the Fast Lane
One of the standout components of the collaboration is the involvement of the Department of Fashion Merchandising & Design.2
Students in this department were tasked with developing custom apparel that reflects both the racing culture and the identity of STU.
The result? A stunning piece of MSR x STU merchandise handed to Armstrong during his visit, symbolizing the fusion of speed and style.
But the creative mission doesn’t end there—the fashion students are also responsible for designing Marcus Armstrong’s race suit for the upcoming IndyCar race at the Milwaukee Mile.
A Taste of Innovation from Culinary Arts Students
As Armstrong and Shank continued their tour, they met with students from the culinary department.
These students showcased sports drinks developed specifically for the MSR team, tailored for performance and hydration under racing conditions.
Armstrong participated in a tasting session, sampling the new blends and providing feedback.
\His involvement highlighted how integral nutrition and science are to elite motorsport performance and reinforced the value of the students’ hands-on learning.
Empowering Young Talent in Big Data Analytics
Another key area of focus is Big Data Analytics. With motorsports relying heavily on telemetry, performance metrics, and real-time data, students from STU’s analytics department are given the opportunity to work alongside MSR’s technical team.
Through this collaboration, they gain exposure to the complexities of race strategy, vehicle diagnostics, and performance forecasting. It’s a real-world application of classroom knowledge that few students ever get to experience.
The Sports Administration students also play a pivotal role in this partnership. Their responsibilities include planning logistics, marketing, fan engagement strategies, and learning the inner workings of a professional race team’s management.
By shadowing MSR executives and contributing to operations, they gain critical insights into a high-stakes sports environment, helping to prepare the next generation of sports industry professionals.
Marcus Armstrong: Honoring Future Bobcats in Motorsports
The excitement surrounding the visit extended beyond just the departments involved.3
During their day at the campus, Armstrong and Shank spoke to a broader audience of students and faculty.
In a short address, they praised the intelligence and passion of the students, stating, “It was an honor to get to chat in front of such smart and passionate young talents and we hope to see some of you in the motorsports world soon!” The post-visit Instagram caption captured this sentiment and resonated with both MSR and STU followers alike.
An Instagram Moment to Remember
The official Instagram post by Meyer Shank Racing on April 29, 2025, featured a carousel of images capturing the day’s highlights. The initial photos showed Armstrong receiving the custom MSR x STU merch.
Other images depicted the culinary students explaining the formulation of their performance drinks, while Armstrong sampled them enthusiastically.
The warmth and mutual admiration evident in these photos exemplified the success of the collaboration and created a buzz online among fans of both the university and the racing team.
STU’s Bold Colors Hit the IndyCar Track
Perhaps the most visually striking outcome of this collaboration will be seen later this year when Meyer Shank Racing runs a special livery at the IndyCar race at the historic Milwaukee Mile.
The livery will proudly feature the burgundy and navy blue colors of St. Thomas University, turning the MSR car into a moving billboard for the institution.
In an industry where branding and identity are everything, this kind of exposure is invaluable to both STU and its students.
The upcoming Milwaukee Mile race will serve as a landmark moment for the partnership. Not only will it showcase the student-designed livery and race suit, but it will also reflect the culmination of months of preparation, creativity, and teamwork.
For Marcus Armstrong, wearing a suit created by college students and driving a car in their school’s colors adds a unique layer of motivation and pride. For the students, seeing their work featured in a high-profile professional race is a validation of their skills and potential.
Beyond the Racetrack: A Vision for the Future
- This collaboration may begin with a race, but its long-term potential goes far beyond. With the success of this first phase, Meyer Shank Racing and St. Thomas University are paving the way for a sustainable, evolving relationship.
- Whether it’s future internships, joint research, or more student-created designs making their way into the motorsports arena, the partnership could serve as a model for other universities and racing teams.
- Another remarkable aspect of this initiative is how it bridges different communities. Motorsports fans are getting a glimpse into the academic and creative world of STU, while university students and faculty are becoming more engaged with professional racing.
- The partnership humanizes the sport, offering new narratives and opportunities that are inclusive, diverse, and inspiring. It’s a win-win situation that enhances both brands while fostering growth and learning.
- For Marcus Armstrong, this visit was more than a media appearance. It allowed him to connect with young minds and be part of a project that celebrates creativity and learning.
- As a young driver making a name for himself in IndyCar, Armstrong’s openness to engaging with students and supporting their work speaks volumes about his character.
- It’s a reminder that today’s athletes can be influential role models beyond their sport.
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Marcus Armstrong’s Vision for Global IndyCar
Marcus Armstrong, who competes for Meyer Shank Racing (MSR), believes IndyCar’s popularity outside North America is underappreciated by the series itself.
Having raced in Europe through Formula 2 and with deep ties to motorsport communities in New Zealand and Australia, Armstrong offers a unique perspective on where IndyCar should go next.
“I don’t think the whole IndyCar organization understands how big it is overseas in the UK and Europe,” Armstrong said. “With Prema joining as well… you know it was already big in Italy, it’s even bigger now.
For example, if we raced in the UK, I think it would be such a huge event or if we raced in Australia… the Kiwis, the Aussies, they love IndyCar racing.”
His comments are more than just a wishlist; they reflect a broader sentiment that IndyCar has untapped potential in global markets.
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The Historical Context of International Races
IndyCar’s relationship with international venues is not new. During the 1990s and early 2000s, the Champ Car World Series—then a rival to the Indy Racing League (IRL)—held races in far-flung locales such as Australia, Japan, Brazil, and Germany.
The Surfers Paradise street race in Australia became a fan favorite, known for its unique atmosphere and enthusiastic crowd.
However, the costly nature of international logistics and the eventual merger of Champ Car with IRL in 2008 led to the abandonment of all overseas races.
The unified IndyCar Series shifted focus entirely to North America, prioritizing sustainability and local audience engagement over expansion.
Now, with the sport enjoying steady growth, many believe it’s time to revisit that global ambition.
Why the UK Makes Sense
Armstrong’s suggestion of the United Kingdom is a compelling one. The UK is one of the spiritual homes of motorsport, boasting legendary circuits such as Silverstone, Brands Hatch, and Donington Park.
The country also produces a steady pipeline of elite drivers and passionate fans. Although dominated by Formula 1, the UK motorsport community is highly receptive to various forms of racing, including endurance and touring cars.
Introducing IndyCar to UK audiences could also serve as a reunion of sorts. Many IndyCar drivers, including Armstrong, cut their teeth in European junior formulas.
A UK race would offer fans the chance to watch their former favorites compete on an international stage with a different set of challenges and machinery.
Moreover, the presence of European powerhouse Prema Racing joining the IndyCar feeder series Indy NXT adds even more relevance.
Prema’s involvement has increased European interest in IndyCar, especially from Italian fans who closely follow the team’s progress.
Marcus Armstrong: A Voice of the Future
Armstrong’s suggestions are grounded not just in marketing logic but in lived experience.
As someone who grew up in New Zealand, raced in Europe, and now thrives in North America, Armstrong represents the new generation of global drivers.
His voice carries weight not only because of his talent but because he bridges worlds—understanding both the regional loyalty of IndyCar and the global hunger for motorsport.
Building a Global Brand
From a branding perspective, international races offer massive potential. A race in Europe or Australia wouldn’t just attract ticket buyers—it would expand media reach, increase digital engagement, and appeal to global sponsors.
This broader platform could make the series more financially stable and enhance its competitive stature.
Additionally, global races could help IndyCar attract new drivers from around the world. The inclusion of international talent enriches the sport and reinforces its credibility as a top-tier open-wheel championship.
What the Fans Want
Fans have long called for IndyCar to diversify its calendar. The blend of street circuits, road courses, and ovals is already a strength, but international variety could take it a step further.
Imagine the visual spectacle of IndyCars racing under the lights in Singapore or navigating the hills of Spa-Francorchamps.
Social media polls, fan forums, and commentary sections often overflow with ideas for where IndyCar should go next. The message is clear: there’s a real appetite for something new and exciting.
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