Marzia Kjellberg was once one of the most recognizable women on YouTube. Long before Instagram became the main place for lifestyle creators to build an audience, Marzia was known to millions of viewers as CutiePieMarzia
Her channel mixed beauty, fashion, DIY projects, travel, gaming, books and personal vlogs.
At her peak, she had built an audience of millions and had become closely associated with the early creator era of YouTube.
For many fans, however, Marzia is remembered for another reason.
As of 2026, Marzia is based in Tokyo with Felix, their son Björn and their four dogs. She describes herself as an Italian artist and works across several creative fields.
Her recent projects include soft pastel paintings, illustrations, ceramics and other crafts.
She has also launched an online art shop where original paintings are sold with a portion of proceeds going to charity.
Her post-YouTube career is therefore less about being an internet celebrity and more about building a creative life away from the constant pressure of uploading.
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Table of Contents
Who Is Marzia Kjellberg?
Marzia Kjellberg was born Marzia Bisognin on October 21, 1992, in Arzignano, Italy. She became known internationally through her YouTube channel CutiePieMarzia.1
She started the channel in 2012. Unlike Felix’s gaming-focused content, Marzia’s videos covered lifestyle subjects.
Her audience watched videos about beauty, fashion, travel, DIY, books, gaming and everyday experiences.
Her approachable style helped her develop a large following during a period when YouTube was becoming a major entertainment platform.
Marzia was also involved in several projects outside traditional YouTube videos. She published a young adult novel called Dream House in 2015.
She also worked in fashion and product design and launched projects involving clothing, beauty products, jewelry, pottery and home decor.
Her relationship with Felix Kjellberg became another important part of her public identity. The couple met in 2011 after being introduced through a friend.
They later moved between Italy and Sweden before settling in Brighton, England. Marzia and Felix married in August 2019.
Although Marzia became famous through YouTube, her interests were always broader than video production. That is important when looking at what she is doing today.
Her current career does not represent a complete break from her past. It is more like a continuation of the creative interests she had already developed while she was a YouTuber.
Why Did Marzia Leave YouTube?
Marzia’s decision to leave YouTube surprised many fans because her channel was still successful.
In her 2018 goodbye video, she explained that she had reached a point where she wanted something different.
She described how concentrating heavily on YouTube had put her inside a bubble and affected her mental health.
She also expressed a desire to move into a new stage of her life. This is one of the most important parts of understanding Marzia’s story.
She did not leave YouTube because she suddenly stopped being creative. She left because she no longer wanted YouTube to be the center of her creative life.
That distinction explains much of what happened afterward. In a later Q&A with Felix, Marzia discussed how she felt after quitting.
She said that she initially missed making videos, editing and sharing things with an audience.
At the same time, leaving YouTube gave her the time she wanted to focus on something else. That “something else” gradually became a mixture of art, design, crafts and personal life.
I thought I could justify my sudden need of owning a long Furby by creating one for a video. I was denied. pic.twitter.com/TrBiRjqo8V
— Marzia Kjellberg (@MarziaPie) May 28, 2019
Stats Table
| Category | Details |
|---|---|
| Full name | Marzia Kjellberg |
| Birth name | Marzia Bisognin |
| Born | October 21, 1992 |
| Birthplace | Arzignano, Italy |
| Known online as | CutiePieMarzia |
| YouTube career | 2012–2018 |
| Main YouTube topics | Beauty, fashion, DIY, travel, gaming and lifestyle |
| YouTube peak | More than 7 million subscribers |
| Husband | Felix Kjellberg, known as PewDiePie |
| Marriage | 2019 |
| Child | One son |
| Current base | Tokyo, Japan |
| Current creative work | Art, illustration, ceramics and crafts |
| Current art medium | Soft pastels |
| Current art shop | Marzia.shop |
| Charity work | A portion of original art sales is donated to charity |
What Is Marzia Kjellberg Doing Now?
Today Marzia is best described as an artist and creative designer rather than a traditional YouTube creator.2
Her current work includes soft pastel paintings, illustration, ceramics and other handmade projects. Her official art shop describes her as an Italian artist living in Tokyo who enjoys working across different creative areas.
Her creative interests are wide-ranging. She has talked about illustration, ceramics, textiles, knitting and baking.
Rather than choosing one medium and turning it into a conventional career, Marzia appears to enjoy moving between different forms of creative expression.
That approach is actually consistent with the way she described her creative brand Maì. In an earlier interview, she said her main passion was creating and that she did not want to limit herself to a single craft.
Maì eventually included ceramics, jewelry, illustrations, homeware and clothing.
Although Maì and the couple’s Tsuki Market brand are no longer operating, the creative philosophy behind those projects remains visible in Marzia’s current work.
Marzia Is Now a Pastel Artist
One of the clearest changes in Marzia’s post-YouTube career is her growing focus on visual art.
Her recent work uses soft pastels to create peaceful landscapes and simple scenes. Her official shop describes the paintings as serene settings with vibrant colors.
The artworks are designed to create a feeling of calm and joy rather than the fast-paced entertainment associated with her YouTube career.
In 2026, Marzia launched a dedicated website for her original pastel paintings. The project was presented on her Instagram as a small side project for the year.
The shop states that the original works are shipped from Tokyo and that a portion of each sale is donated to charity.
The launch also received attention because the first collection reportedly sold out quickly.
Manila Bulletin reported in February 2026 that five artworks were made available and sold out, with the project supporting a charity chosen by Marzia. This is a major contrast with her old YouTube career.
Instead of producing a video for millions of viewers every week, she can now spend time creating a single physical artwork.
Her current career is much more focused on the creative process itself.
Her Art Is Connected to Her Life
Marzia’s artwork is not completely detached from her personal experiences. Her collaborations with Evermade show how places she has lived in or visited have influenced her work.
The Lonely House series explores Italy, Sweden, the United Kingdom and Japan. The collection presents different places as chapters in her life. That makes sense when looking at Marzia’s biography.
Italy represents her childhood and birthplace. Sweden was connected to an important period of her adult life. Brighton became her home for years. Japan eventually became the place where she and Felix settled.
Her artwork therefore functions partly as a visual record of different stages of her life.
Evermade describes her as a Japan-based Italian artist and designer whose illustrations often focus on quiet places and moments.
That description is very different from the way Marzia was marketed during the CutiePieMarzia era.
Back then, the focus was on her personality and videos. Today, the focus is increasingly on what she makes.
Marzia Still Works With Illustration and Design
Painting is not her only creative outlet. Marzia has a long history with illustration and design.
Earlier in her career, she developed clothing and home products and worked on different commercial creative projects.
Her Maì brand was particularly important because it gave her a place to experiment with different materials and products.
Her recent Evermade collaborations continue that side of her career.
The company describes her work as calm and colorful. Her collections include limited art prints inspired by landscapes and places. Some of these pieces use soft colors and simple compositions to create a peaceful atmosphere.
This shows that leaving YouTube did not mean leaving the creative industry. Marzia simply changed the format.
Instead of making herself the product, she increasingly makes the artwork the product.
She Still Enjoys Ceramics and Handmade Crafts
Ceramics have been another important part of Marzia’s creative journey.
Her interest in pottery dates back to the period when she was still connected to YouTube. Her Maì project included handmade ceramic pieces and gave her a physical creative space away from the screen.
In interviews, she has spoken about enjoying hands-on activities. She has also explored knitting, baking, drawing and painting.
That variety is one of the defining features of her life after YouTube.
Marzia does not appear to be trying to replace YouTube with another single platform. Instead, she has built a lifestyle where different creative hobbies can exist side by side.
That may be one reason her post-YouTube career feels so different from the creator economy she came from.
Marzia’s Life in Tokyo
Another major change came when Marzia and Felix moved to Japan.
The couple had visited Japan before and developed a strong connection to the country. They eventually moved there permanently in 2022.
Tokyo now plays an important role in Marzia’s personal and creative life. Her art shop states that she lives in Tokyo with Felix, their son Björn and their four dogs.
Japan has also influenced the themes around her current work. The Lonely House collection includes a piece representing her life in Tokyo and describes the city’s chapter as beginning in spring 2022.
For someone who spent years sharing her life online, moving to Japan also represented a new kind of privacy.
The Marzia of the 2010s regularly documented her daily experiences for millions of viewers.
The Marzia of 2026 appears much more selective about what she shares.
Marzia Is Also a Mother
Family life is another major part of Marzia’s current chapter. Marzia and Felix welcomed their first child, a son named Björn, in July 2023.
Motherhood has naturally changed the amount of time Marzia has available for creative projects.
In an interview with Evermade, she explained that becoming a mother had been the biggest change in her life and that her son was already two at the time of the interview.
She also described how limited free time meant finding creative moments in smaller parts of the day. Her comments reveal a very different rhythm from her YouTube years.
Instead of planning her life around uploads, she can work on creative projects when she has time. She has described drawing and painting as personal activities that allow her mind to wander.
She has also mentioned baking and knitting as hobbies that fit into her daily routine.
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Marzia and Felix’s Approach to Family Privacy
Marzia’s post-YouTube life also has a strong connection to privacy.3
Felix has continued to make videos after moving to Japan but the couple have become increasingly careful about how much of their family life is placed online.
In 2026, reports about the couple’s decision to end their Japan family vlog series in September highlighted their desire to give their son more privacy and allow him to decide later whether he wants an online presence.
This is particularly notable because Marzia came from a generation of creators who helped normalize sharing personal life online. Her current approach suggests a different philosophy.
Being famous online does not necessarily mean every part of family life needs to be public.
Why Did Marzia Delete Her Old YouTube Videos?
Marzia’s decision to remove her old content made her departure from YouTube feel more final.
Many creators take breaks and eventually return. Marzia instead chose to remove much of the material that had defined her online career.
Her reasoning was connected to her decision to move forward. After announcing her retirement, she indicated that keeping the videos online did not feel right to her because it could feel like taking a step backward.
This was unusual for a creator with millions of subscribers.
Old videos can continue generating views and income. They can also preserve a creator’s history. Marzia nevertheless chose a different path.
The decision reflected the larger point behind her retirement. She was not simply taking a break from uploading.
She was trying to change her relationship with the internet.
What Happened to Maì?
Maì was one of Marzia’s major creative projects after YouTube. The brand began with handmade products and eventually expanded into areas such as jewelry, ceramics, illustrations, homeware and clothing.
Marzia described the project as a place where she could create without being limited to one particular craft. However, Maì is no longer operating.
The same is true of Tsuki Market, the unisex clothing and homeware brand associated with Marzia and Felix. Both projects are listed as closed. That does not mean the experience was unsuccessful.
For Marzia, these projects appear to have helped establish the direction she wanted after YouTube.
They allowed her to experiment with physical products and creative work while learning the business side of running a brand.
Her current art shop is therefore not coming out of nowhere. It is another step in a creative journey that began years ago.
Is Marzia Still a YouTuber?
Technically, Marzia remains closely associated with YouTube because of her old channel and her history on the platform.
But she should not be described as an active full-time YouTuber.
She announced her retirement from YouTube in 2018 and has focused on other areas since then. Her social media presence is also different from the creator model she once followed.
Instead of regular long-form YouTube uploads, she tends to use platforms such as Instagram to share selected moments and promote creative projects.
That makes her a good example of how an early YouTube star can build a life outside the platform.
What Does Marzia Do for a Living Now?
Marzia’s current income sources are not publicly disclosed in detail, so it would be misleading to claim a specific salary or net worth. What is clear is that she has several creative avenues.
These include:
- Original pastel artwork
- Art prints
- Illustration
- Creative collaborations
- Design work
- Handmade crafts
- Occasional charitable art projects
- Social media activity connected to her creative work
Her official art shop currently sells one-of-a-kind pastel paintings and states that part of the proceeds from sales goes to charity.
Her Evermade collaborations also demonstrate that she continues to work professionally as an artist and designer.
The important point is that Marzia’s post-YouTube career is not based on one obvious job title.
She is a multi-disciplinary creative.
Why Are People Still Interested in Marzia Kjellberg?
Marzia’s continued popularity comes partly from nostalgia. She was one of the recognizable creators from YouTube’s early lifestyle era.
People who watched her videos in the 2010s are now curious about what happened to the people who helped define that period.
Her connection to PewDiePie also keeps her name in internet culture. But there is another reason for the interest.
Marzia’s story is unusual because she walked away from a successful online career at a time when most creators were trying to become even bigger.
Instead of chasing more subscribers, she chose a quieter path. That decision has become more interesting with time.
Her current life shows that leaving social media does not necessarily mean abandoning creativity or success. It can mean changing what success looks like.
What Makes Marzia’s Post-YouTube Life Different?
The biggest difference is control. YouTube rewarded consistency, audience engagement and constant production. Marzia’s current work is much more personal and physical.
A video can take hours to plan, film and edit. A painting can take a completely different kind of concentration.
Her current projects also allow her to keep parts of her life private. That seems particularly important now that she is raising a child.
Her art can be public without requiring every detail of her personal life to become public.
This balance may be one of the most significant things Marzia has gained since leaving YouTube.
Marzia Kjellberg’s Current Creative Identity
It would be easy to describe Marzia simply as “PewDiePie’s wife” or “the former CutiePieMarzia.”
Neither description captures her current career. Marzia has spent years developing an identity around visual creativity.
Her current work as an artist brings together many of the interests she explored during her YouTube years.
Fashion, home decor, illustration, crafts, photography and handmade design have all appeared in different forms throughout her career.
The difference is that she no longer needs YouTube to validate those interests. Her current art is a more direct expression of what she enjoys creating.
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FAQ’s
Is Marzia Kjellberg still on YouTube?
Marzia is no longer an active full-time YouTuber. She announced her retirement from YouTube in 2018 and later removed much of her old content.
Why did Marzia Kjellberg quit YouTube?
Marzia said that YouTube had become a bubble that negatively affected her mental health and that she wanted to move toward something new. She later said leaving gave her more time to focus on other interests.
What does Marzia Kjellberg do now?
Marzia is now focused on creative work including art, illustration, ceramics and other crafts. She currently sells original pastel paintings through her own art shop.
Where does Marzia Kjellberg live?
Marzia currently lives in Tokyo, Japan, with her husband Felix, their son Björn and their four dogs, according to her official art shop.
Is Marzia Kjellberg an artist?
Yes. Her current work includes pastel paintings, illustration and other creative projects. Evermade also describes her as a Japan-based Italian artist and designer.
Does Marzia still make pottery?
Ceramics remain part of her wider creative interests. She has previously worked extensively with pottery and continues to describe herself as someone who enjoys working across different crafts.
Conclusion
Marzia Kjellberg’s story is not really about what happened to a YouTuber who disappeared.
It is about what happened when a successful YouTuber decided that she wanted a different life.
During the CutiePieMarzia era, she was one of the most recognizable lifestyle creators on YouTube. She built an audience of millions and explored beauty, fashion, travel, gaming and DIY content.
Today, Marzia is living in Tokyo and working as an artist. Her current projects include soft pastel paintings, illustrations and creative collaborations.
Perhaps the most interesting part of Marzia’s post-YouTube journey is that she did not try to recreate the fame she once had.
She chose something else. The woman once known primarily as CutiePieMarzia is now building a creative identity around art and handmade work.
Her journey shows that leaving a major platform does not have to mean the end of a career. Sometimes it can be the beginning of a more personal one.
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