Roscoe Hamilton is an unusual name to see suddenly appearing in search trends. At first glance, the name sounds like it belongs to an actor, athlete, musician or another public figure
However, the current interest around Roscoe Hamilton has a very different story.
Roscoe Hamilton was the beloved English Bulldog of Formula 1 champion Lewis Hamilton.
For years, Roscoe became a familiar face around the Formula 1 paddock and built a large following of his own on social media.
He appeared at races, traveled with Lewis Hamilton and became part of the wider Formula 1 fan culture.
Roscoe died on September 28, 2025, at the age of 12 after suffering from pneumonia and being placed on life support.
However, the current entertainment and sports-related search interest is associated with Lewis Hamilton’s late dog rather than with one of those historical individuals.
So who was Roscoe Hamilton? Why was he famous? Why did he have his own social media following? And why is the name suddenly appearing in searches again?

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Table of Contents
Who Is Roscoe Hamilton?
Roscoe Hamilton was an English Bulldog who belonged to Formula 1 driver Lewis Hamilton.1
He became one of the most recognizable pets in motorsport because he frequently appeared alongside the seven-time Formula 1 world champion.
Lewis Hamilton had Roscoe from 2013. Over the years, Roscoe became much more than a private family pet.
He was regularly photographed around Formula 1 events and was seen traveling with Hamilton. His popularity grew so much that Roscoe eventually had his own Instagram account.
The account used the name @roscoelovescoco. The name was connected to Coco, another dog belonging to Hamilton who died in 2020.
Roscoe’s social media presence was unusual for a pet. He developed a substantial following and became recognizable to Formula 1 fans around the world.
In 2025, Reuters reported that Roscoe’s Instagram account had around 1.4 million followers. That level of attention made Roscoe a celebrity pet in his own right.
☺️☺️☺️ https://t.co/DL5t5Xc1qL
— Roscoe (@roscoelovescoco) December 13, 2020
What Happened to Roscoe Hamilton?
Roscoe Hamilton died on September 28, 2025. He was 12 years old.
His death followed a serious illness involving pneumonia. After several days on life support, Hamilton announced that he had made the difficult decision to say goodbye to Roscoe.
Hamilton described Roscoe as his beloved companion and spoke openly about how painful the loss was. The Formula 1 community also reacted to the news.
Drivers, teams and fans sent messages of support to Hamilton. Formula 1 described Roscoe as a star in his own right and recognized the impact he had made around the paddock.
His death therefore became more than a private family loss. It was also a notable moment for the Formula 1 community that had watched Roscoe for more than a decade.
Stats Table
| Category | Details |
|---|---|
| Name | Roscoe Hamilton |
| Type | English Bulldog |
| Known for | Being Lewis Hamilton’s beloved dog |
| Owner | Lewis Hamilton |
| Joined Hamilton’s life | 2013 |
| @roscoelovescoco | |
| Instagram following | About 1.4 million reported before his death |
| Formula 1 connection | Regular presence around the F1 paddock |
| Paddock pass | Reportedly received an official pass in 2013 |
| Modeling | Participated in commercial modeling work |
| Diet | Plant-based diet in his later years |
| Famous companion | Coco |
| Age at death | 12 |
| Date of death | September 28, 2025 |
| Cause of illness | Pneumonia and related complications |
| Current status | Deceased |
| 2026 search interest | Renewed after Lewis Hamilton’s first-anniversary tribute |
Roscoe’s Connection With Formula 1
Roscoe’s relationship with Formula 1 was one of the biggest reasons for his popularity.2
He was not simply photographed at home with Hamilton. He was often seen in the Formula 1 paddock and became a familiar figure at Grand Prix events.
According to Motorsport.com, Bernie Ecclestone granted Roscoe his own official paddock pass in 2013. That gave the dog an unusual place within the Formula 1 environment.
Roscoe could be seen around team motorhomes and race venues. Fans became accustomed to seeing photographs of Lewis Hamilton with his bulldog during Grand Prix weekends.
Formula 1 itself also recognized Roscoe’s popularity. When news of his death broke in 2025, the sport’s official channels paid tribute to him.
This helped turn Roscoe from a famous racing driver’s pet into a recognizable part of Formula 1 culture.

Why Did Roscoe Become So Popular?
There were several reasons behind Roscoe’s popularity.
First was his connection with Lewis Hamilton. Hamilton is one of the most recognizable drivers in Formula 1 history, so anything closely connected with him can attract significant public attention.
Second was Roscoe’s regular presence at races. Formula 1 fans saw him repeatedly over many years. This created familiarity.
Third was social media. Roscoe had his own account and appeared in photographs and videos that were shared by Hamilton and other Formula 1-related accounts.
Finally, Roscoe had a distinctive personality and appearance. English Bulldogs are already recognizable because of their characteristic faces and build.
Roscoe’s lifestyle around one of the world’s most famous racing drivers made him even more unusual. Over time, fans began to follow Roscoe separately from Lewis Hamilton.
Roscoe and His Famous Instagram Account
Roscoe’s Instagram account became an important part of his public identity.
Reports published before his death noted that the account had grown to around one million followers. By the time of his death in 2025, Reuters reported a following of about 1.4 million.
The account helped present Roscoe as a personality rather than simply a celebrity’s pet. His social media presence included photographs from his life with Hamilton, travel experiences and appearances connected to the Formula 1 world.
The account name, “roscoelovescoco,” also preserved the connection between Roscoe and Coco.
Coco was another bulldog who shared Hamilton’s life. She died in 2020. Hamilton later continued to reference both dogs when speaking about the memories they created together.

Was Roscoe Hamilton a Model?
Interestingly, Roscoe also had experience as a model. Lewis Hamilton previously discussed Roscoe’s work in modeling.
According to Crash.net, Hamilton said Roscoe was part of a modeling agency and could attend auditions when companies needed an English Bulldog for a product.
The same report quoted Hamilton saying that Roscoe could earn around $700 per day for modeling work.
Those figures came from Hamilton’s earlier comments and should be treated as reported earnings rather than a verified long-term income record.
Still, the story shows just how unusual Roscoe’s public profile became. He was not only traveling with a world-famous Formula 1 driver. He also had a social media following and participated in commercial modeling.
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Roscoe’s Plant-Based Diet
Another reason Roscoe attracted attention was his diet.3
Lewis Hamilton has followed a plant-based lifestyle for years. He also changed Roscoe’s diet to a plant-based diet after noticing health problems.
Hamilton previously explained that Roscoe had experienced breathing difficulties, joint problems and skin allergies.
He said the dietary change was followed by improvements in Roscoe’s condition. People magazine reported in 2024 that Hamilton believed Roscoe had more energy and fewer health problems after the dietary change.
This became another frequently discussed part of Roscoe’s story. It is important to separate Hamilton’s personal experience from general veterinary advice.
Roscoe’s diet was a decision made for his individual circumstances and should not automatically be treated as evidence that the same diet is suitable for every dog.
Roscoe’s Health Problems
Roscoe lived to the age of 12 but he experienced health issues during his later years.
In September 2025, Lewis Hamilton revealed that Roscoe had become seriously ill with pneumonia. The dog was placed into a coma and remained on life support for four days.
Hamilton stayed close to Roscoe during the illness. He even missed a Ferrari tyre test event so he could remain with his dog.
The situation became widely reported because of Hamilton’s enormous global profile. On September 28, 2025, Roscoe died.
Reuters reported that Roscoe had been placed on life support after developing pneumonia and that Hamilton eventually made the decision to put him to sleep.
The news received widespread attention across the Formula 1 community.

Why Is Roscoe Hamilton Trending Again in 2026?
The biggest reason for the renewed interest is the first anniversary of Roscoe’s death. On September 28, 2026, Lewis Hamilton shared a tribute remembering Roscoe one year after his death.
Hamilton posted photographs and videos of his late dog and reflected on their relationship. He wrote that being without Roscoe had been difficult and remembered both Roscoe and Coco.
The tribute quickly attracted attention because Hamilton has a huge international following. It also reminded many fans of a dog who had been part of Formula 1 culture for years.
This is likely the clearest explanation for the current search interest around the exact name “Roscoe Hamilton.”
In other words, the trend does not appear to be evidence that a mysterious new celebrity named Roscoe Hamilton has suddenly emerged.
Instead, it is connected to renewed attention around an already well-known celebrity pet.
Why the Name Can Be Confusing
Searchers may also encounter historical people named Roscoe Hamilton.
Genealogy databases contain multiple records under that name. For example, FamilySearch has a record for John Roscoe Hamilton, who lived from 1921 to 2006.
Other genealogy websites list people named Roscoe Hamilton from earlier generations. These people are not the same individual as Lewis Hamilton’s dog.
This distinction is important because a search for an uncommon name can sometimes combine results from completely different people.
The current entertainment and sports coverage uses “Roscoe Hamilton” to refer to Lewis Hamilton’s bulldog.
Roscoe’s Legacy in Formula 1
Roscoe’s legacy is unusual because he became part of a major sporting culture without being an athlete himself. For more than a decade, fans saw him alongside Hamilton.
He became associated with race weekends, paddock life and the personal side of Formula 1. His popularity also showed how social media has changed celebrity culture.
In previous decades, a famous athlete’s pet might have been known only to close fans. Today, a pet can have a dedicated social media account and millions of followers.
Roscoe was an early example of this type of celebrity-pet phenomenon within Formula 1. His presence also gave fans a different way to connect with Hamilton.
Formula 1 is a highly competitive sport, but photographs of Hamilton with Roscoe offered a more personal view of the driver away from the race track.

What Made Roscoe Different From Other Celebrity Pets?
Celebrity pets are common, but Roscoe had an unusually large public profile.
His owner was one of the biggest names in global motorsport. He traveled internationally and appeared at major sporting events.
He had his own social media account and was followed by more than a million people. He was also visible for many years.
That long period of exposure matters. Fans did not simply discover Roscoe after a single viral photograph.
They watched him become part of Hamilton’s life over time. This helped create an emotional connection between Roscoe and Formula 1 fans.
When he died in 2025, many people who had never personally met him still recognized him.
What Is Lewis Hamilton Doing With Roscoe’s Memory?
Lewis Hamilton has continued to remember Roscoe publicly.
His September 2026 anniversary post showed that Roscoe remained emotionally significant to him one year after his death.
Hamilton also remembered Coco in the same tribute. Both dogs had been part of important periods of his life and career.
The anniversary post therefore served as both a remembrance of Roscoe and a reflection on the years Hamilton spent with his dogs.
The response from fans also demonstrated how much the bulldog had become part of Hamilton’s public story.
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FAQ’s
Who is Roscoe Hamilton?
Roscoe Hamilton was Lewis Hamilton’s English Bulldog. He became famous through his close association with the Formula 1 driver, appearances in the F1 paddock and his large social media following.
Is Roscoe Hamilton a person?
No. The Roscoe Hamilton currently attracting Formula 1 and entertainment-related searches is Lewis Hamilton’s late dog. There are also historical people with the name Roscoe Hamilton in genealogy records, but they are separate individuals.
Is Roscoe Hamilton still alive?
No. Roscoe died on September 28, 2025, at the age of 12 after becoming seriously ill with pneumonia.
Why is Roscoe Hamilton trending in 2026?
The renewed interest is connected to Lewis Hamilton’s tribute marking the first anniversary of Roscoe’s death in September 2026. Hamilton shared memories and photographs of Roscoe, which brought renewed attention to the famous bulldog.
How old was Roscoe Hamilton when he died?
Roscoe was 12 years old when he died in September 2025.
Conclusion
The sudden interest in Roscoe Hamilton has a surprisingly simple explanation. Roscoe Hamilton was not a newly discovered actor, athlete or internet personality.
He was Lewis Hamilton’s beloved English Bulldog and one of the most recognizable celebrity pets connected to Formula 1. For more than a decade, Roscoe was part of Hamilton’s life.
He appeared around the F1 paddock, traveled with the driver and developed his own large social media audience.
His connection with Formula 1 was unusual enough to make him recognizable to fans around the world.
His story is an interesting example of how modern celebrity culture can extend beyond athletes and entertainers themselves.
Through Formula 1 appearances and social media, Roscoe became a recognizable personality in his own right.
Even after his death, his connection to Lewis Hamilton continues to bring his name back into public attention.
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