At its core, Jesse Little’s appointment as VP of Business Development at Sam Hunt Racing is a polarizing move that reveals the deep divides in how fans perceive NASCAR’s internal dynamics
Some see potential. Others see privilege. But everyone seems to be watching.
Ultimately, success will be the deciding factor. If Little helps guide SHR to new heights, secures major sponsors, and strengthens the team’s competitive edge, the noise around his last name may begin to fade.
Until then, every move he makes will be scrutinized by a passionate, vocal fanbase that demands results.
As NASCAR continues to shift and grow in the coming years, appointments like these will be more common—and perhaps, more necessary. Whether or not Jesse Little’s story becomes a blueprint or a cautionary tale is something only time, and the track, will tell.
With his combination of on-track experience and business acumen, there’s no doubt he’ll continue to make an impact on the sport he’s loved since childhood.
Whether it’s developing future drivers, building stronger teams, or leading from the boardroom, Jesse Little’s story in NASCAR is far from over—it’s simply entered a new gear.
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Jesse Little Joins Sam Hunt Racing
A New Chapter in Stock Car Racing
The world of NASCAR continues to evolve, with drivers, teams, and officials often shifting roles as the sport grows.1
One such shift that has stirred conversation among fans is Jesse Little’s appointment as Vice President of Business Development at Sam Hunt Racing (SHR).
Known for his stint as a NASCAR National Series driver and more recently for his work behind the scenes, Little’s move to SHR has been met with a mix of praise, skepticism, and curiosity.
A Familiar Face in a New Role
Jesse Little is no stranger to the NASCAR world. Born into a racing family—his father Chad Little was a successful driver and later a NASCAR executive—Jesse carved out his own career on the track before stepping into administrative and competition-related positions.
He competed in various NASCAR series and eventually joined the sport’s competition department in 2022.
At NASCAR, Little quickly became involved in managing logistics and operations during race weekends, even serving as a race director for select events.
His time with the governing body helped him build a reputation as a reliable and detail-oriented professional, which likely played a role in his new appointment at SHR.
Very sadden on the news of Shige Hattori passing. He was an incredibly nice person and helped me tremendously during my racing career.
My thoughts are with his family and loved ones. pic.twitter.com/wllletKzFo
— Jesse Little (@jesselittle97) April 7, 2025
Sam Hunt Racing’s Ambitions in the Xfinity Series
Sam Hunt Racing, a team competing in the NASCAR Xfinity Series, has steadily built its presence in one of NASCAR’s most competitive divisions.
With a growing driver development program and partnerships with Toyota Racing Development (TRD), SHR is positioning itself as a hub for young talent and future stars.
Adding Jesse Little as the VP of Business Development suggests the team is serious about expanding its reach—both on and off the track.
In this role, Little is expected to focus on strategic partnerships, sponsorship acquisition, and overall team branding, areas that are critical for the growth and sustainability of a smaller Xfinity operation.
Jesse Little: Fans Reaction
A House Divided
The announcement of Little’s new role was first shared by FOX Sports’ Bob Pockrass on X (formerly known as Twitter), and the response from fans was anything but quiet.2
In a sport where fans are deeply invested in the personalities and politics of the garage, opinions flowed swiftly—and in all directions.
Some fans celebrated the move, viewing it as a smart decision based on Jesse’s industry knowledge and versatility.
One supportive user wrote, “He was a good driver. Solid guy all around. Good hire for @Team_SHR26.” Another noted the growing trend of talented individuals leaving NASCAR’s central office to work directly with teams, implying Little’s experience will be an asset for SHR.
Accusations of Nepotism Surface
However, not everyone was pleased. A significant portion of the NASCAR fanbase expressed concern over what they perceived as nepotism. Comments like “Love me some good ol’ nepotism” and “Pathetic.
Better than his dad, but still didn’t earn it” echoed throughout the thread. Critics argue that Jesse’s rise through the ranks was fueled more by family connections than merit.
While these sentiments reflect long-standing frustrations among some NASCAR fans regarding how positions are handed out, they also underscore a deeper skepticism about transparency and accountability within the sport’s management ecosystem.
An Unfair Judgment?
Despite the backlash, others came to Little’s defense. Some fans pointed out that Jesse had quietly become one of NASCAR’s more competent behind-the-scenes figures.
One commenter stated, “All the good ones and smart ones are on race teams. NASCAR sucks the bottom of the barrel.”
It’s worth noting that Jesse did not parachute into this position with no experience.
His tenure at NASCAR gave him hands-on involvement in organizing and executing race weekends—experience that directly translates to managing team logistics, building partnerships, and strategizing for team growth.
Jesse Little: Transitioning From Driver to Executive
The transition from driver to executive is not uncommon in motorsports.3
Many former racers leverage their on-track experience to manage teams, coach drivers, or handle business operations.
Jesse Little’s trajectory follows a similar path, albeit under a microscope due to his family’s involvement in the sport.
As a former driver, he has firsthand knowledge of what teams and drivers need to succeed. His operational experience with NASCAR gives him a well-rounded view of the sport’s infrastructure, making him uniquely qualified to bridge the gap between racing performance and business development.
What This Means for SHR’s Future
With Jesse Little at the helm of business development, SHR may gain new sponsors, forge valuable partnerships, and increase visibility.
His presence also signals the team’s willingness to invest in leadership roles beyond crew chiefs and drivers—a necessity in today’s sponsorship-driven racing economy.
For a team like SHR, where every dollar counts, having someone who understands both the racing and corporate side of the sport could make a meaningful difference.
His relationships within NASCAR and knowledge of operations might even open doors that were previously closed.
Navigating the Court of Public Opinion
Regardless of how well Little performs in his new role, he’ll likely have to prove himself repeatedly in the eyes of NASCAR fans.
The “nepotism” label, whether fair or not, is a tough one to shake—especially in a sport where legacy and bloodlines run deep.
Jesse’s best response to the criticism will be through action. If SHR begins to land bigger sponsors, improves on-track performance, or gains organizational momentum, those skeptical of his appointment may begin to reconsider.
Until then, public perception will remain a delicate tightrope to walk.
The Broader Trend in NASCAR Leadership
Jesse Little’s career arc is also indicative of a broader trend in NASCAR: the sport is increasingly turning to younger professionals who blend traditional racing experience with modern business acumen.
Whether it’s marketing, fan engagement, or partnership development, teams can no longer rely on legacy alone—they need adaptable, informed leaders who understand the evolving landscape.
In that context, Little’s appointment may be less about nepotism and more about NASCAR’s need for hybrid talent—people who’ve been in the driver’s seat and the boardroom.
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Jesse Little’s NASCAR Career
Jesse Little’s journey through NASCAR is one of dedication, family legacy, and transition from behind the wheel to a key leadership role in racing.
Son of former NASCAR driver Chad Little, Jesse’s early start and persistence in the sport have carved out a name for him among racing enthusiasts. Let’s explore the career of this multi-talented driver and now executive.
Born Into Racing: The Legacy of Chad Little
Growing up as the son of Chad Little—who had a long and eventful career in NASCAR’s Cup Series—Jesse Little was born into a world dominated by speed, pit stops, and racetracks.
It was only natural for Jesse to follow in his father’s footsteps. From a young age, he showed the enthusiasm and discipline that are hallmarks of great racers.
At just 7 years old, Jesse began racing go-karts. As he advanced through the ranks, he transitioned to midget cars and late models, showcasing a sharp sense of timing and track awareness beyond his years.
These early races helped him rack up over 50 wins by age 15, proving his potential wasn’t just linked to his last name.
Jesse Little: Pet Dog
Jesse Little expressed his love for their pet dog Payton on his recent instagram post.
View this post on Instagram
Rising Star: Dominating the USAC Eastern Focus Series
In 2010, Jesse’s talents were recognized in the world of midget car racing. He claimed the USAC Eastern Focus Young Guns championship, a notable achievement that placed him in the spotlight as a promising young driver.
The victory was an important stepping stone in his transition from youth racing to the professional arena.
Midget car racing honed his technical driving skills and taught him how to handle challenging track conditions. It also served as a perfect platform for him to develop the kind of racecraft needed to succeed at higher levels of motorsports.
By 2012, Jesse Little made headlines as the youngest driver to compete in the NASCAR K&N Pro Series East, doing so at just 15 years old. He drove for Team Little Racing, his family-owned team, behind the wheel of the No. 97 car. Despite his youth, he raced with maturity and competitiveness.
In 2013, he took on the series full-time. That year, Jesse didn’t just race—he impressed. He captured the Rookie of the Year honors, showing fans and industry insiders alike that he was ready for the big stage.
Jesse Little: Stepping Up to the Xfinity Series
The 2020 season was a pivotal point in Jesse’s career. He signed with JD Motorsports to compete full-time in the NASCAR Xfinity Series, marking a major step up in competition and visibility.
That year, Jesse managed to finish 19th in the overall standings, logging two top-10 finishes.
The consistency and resilience he displayed while driving for a mid-tier team proved his mettle. It also showed his ability to get the most out of his equipment—a skill highly valued in NASCAR circles.
In 2021, he switched to BJ McLeod Motorsports, competing on a part-time basis. Though he didn’t replicate his previous year’s consistency, his commitment to the craft remained unchanged.
A Farewell Lap: Final Races in 2022
By 2022, Jesse Little decided to wind down his driving career. He returned to the Truck Series one last time with Young’s Motorsports.
It marked the closing chapter of his racing journey, at least in terms of competing behind the wheel.
Though he didn’t leave the sport with championships or marquee wins, Jesse’s career was marked by perseverance, adaptability, and deep respect within the racing community.
His reputation as a team player and dependable driver remained intact as he transitioned into the next phase of his professional life.
Transitioning Into Leadership: Vice President at Sam Hunt Racing
After stepping away from full-time racing, Jesse Little didn’t stray far from the track. Instead, he took his years of experience and racing knowledge and redirected it into a leadership role.
In 2023, he was appointed Vice President of Sam Hunt Racing (SHR), a rising team in the NASCAR Xfinity Series.
Speaking about his new role, Jesse said:
“Sam has done an exceptional job growing his program into a competitive and respected force within the NASCAR garages. I’m thrilled to be joining SHR and look forward to working with the great group of people there. We’re excited to show everyone the potential of this race team.”
As VP, Jesse’s responsibilities range from driver development to operations and strategic planning.
His insights as a former driver allow him to relate to team members on a deeper level. Under his leadership, SHR continues to gain respect in the garage and on the track.
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