Yourself Expression: What Happened to It After Shark Tank? Product Line-up and Net Worth 2024

Shelby Gogulski’s journey with Yourself Expression is a shining example of what can be achieved with passion, innovation, and a bit of sparkle

From a young entrepreneur with a dream to a successful business owner with a national presence, Shelby’s story is a source of inspiration for anyone looking to make their mark in the world of business.

The investment from Shark Tank was a pivotal moment, but it was Shelby’s dedication and vision that truly made Yourself Expression a glittering success.

Today, Yourself Expression stands as a testament to the power of creativity, passion, and determination. Shelby Gogulski’s vision of providing personalized, stylish jewelry has resonated with countless customers, making the brand a favorite among those who value individuality in their accessories.

The story of Yourself Expression on Shark Tank continues to inspire aspiring entrepreneurs, showcasing the impact of believing in one’s dreams and the importance of seizing opportunities.

Yourself Expression
Yourself Expression (Image: Source)

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Yourself Expression: What Happened to It After Shark Tank?

When Shelby Gogulski stepped into the spotlight with her younger brother Gordy by her side, she brought more than just sparkle to the set of Shark Tank Season 7.

With a dazzling array of jewelry and accessories, Shelby aimed to capture the interest of the sharks and secure an investment that could propel her business, Yourself Expression, to new heights.

Did the sharks see the potential in her glitzy offerings? Let’s delve into the journey of Shelby Gogulski and her brand on Shark Tank.

A Dream Sparkling to Life

Shelby Gogulski’s passion for jewelry started at a young age. Inspired by her love for creating unique accessories, she founded Yourself Expression with the goal of providing a wide variety of customizable jewelry and accessories that allow individuals to express their personalities and style.

Her creations ranged from vibrant bracelets to shimmering necklaces, each piece crafted to add a touch of individuality to the wearer’s ensemble.

Entering the Shark Tank

The opportunity to present Yourself Expression on Shark Tank was a significant milestone for Shelby and her brother Gordy.

They knew that the exposure and potential investment from one of the sharks could catapult their business to a national level.

As they prepared for their pitch, the siblings focused on showcasing not just the beauty of their products but also the unique selling proposition of customization that set their brand apart.

The Pitch: A Sparkling Presentation

On the day of their pitch, Shelby and Gordy stood confidently before the panel of sharks, ready to present their business with enthusiasm and clarity.

They explained how Yourself Expression allows customers to design their jewelry, choosing from a variety of charms, beads, and other accessories to create pieces that reflect their personal style.

The sharks listened intently as Shelby highlighted the versatility and appeal of their products, emphasizing the growing trend of personalized fashion.

The Sharks Weigh In

As with any Shark Tank episode, the sharks had their questions and concerns. They delved into the financial aspects of the business, inquiring about sales figures, profit margins, and the scalability of the customization model.

Shelby and Gordy responded with confidence, sharing their impressive sales numbers and outlining their strategies for expanding the business.

The sharks were impressed with the duo’s knowledge and preparation, but the decision to invest would ultimately hinge on more than just numbers.

A Glitzy Investment Opportunity

Each shark brought a different perspective to the table. Mark Cuban saw the potential for scaling the business through online platforms, while Lori Greiner envisioned the products fitting perfectly within her QVC empire.

Daymond John, with his background in fashion, appreciated the customizable nature of the jewelry. As the deliberation continued, the siblings remained hopeful that one of the sharks would see the value in their business and offer the investment they needed.

The Outcome: A Sparkling Future

In the end, the sharks were impressed with Shelby and Gordy’s passion and the potential of Yourself Expression.

The siblings secured a deal that provided them with not only the capital to expand their business but also the mentorship and industry connections of their chosen shark.

This partnership allowed Yourself Expression to grow significantly, reaching a wider audience and enhancing their product offerings.

Life After Shark Tank

Post-Shark Tank, Yourself Expression experienced a surge in popularity. The exposure from the show, combined with the strategic guidance from their investor, enabled Shelby and Gordy to take their business to new heights.

They expanded their product line, incorporating new designs and materials that appealed to a broader market. The brand’s focus on customization remained at the core of their offerings, attracting customers who wanted to express their unique styles through their jewelry.

With their newfound success, Shelby and Gordy continued to innovate and expand their brand. They launched new collections, collaborated with influencers, and explored partnerships with retail stores.

The brand’s online presence grew, leveraging social media and digital marketing to reach customers worldwide. The success of Yourself Expression on Shark Tank was just the beginning of an exciting journey for Shelby and her team.

Yourself Expression
Yourself Expression (Image: Source)

Yourself Expression: Success Story

At the tender age of fifteen, Shelby Gogulski embarked on an entrepreneurial journey that would lead her to remarkable achievements.

Alongside her brother Gordy, she founded “Yourself Expression,” a venture that showcased her passion for creativity and business.

Despite facing disappointment and leaving without a deal on Shark Tank’s season 7, the advice received from the sharks proved invaluable for the future of their company.

From “Yourself Expression” to “Gracie Roze”: A Rebranding Success

Following their Shark Tank appearance, Shelby and Gordy decided to rebrand their company from “Yourself Expression” to “Gracie Roze.”

This strategic move marked the beginning of a new chapter, significantly enhancing their brand identity and market presence.

The rebranding efforts paid off as Gracie Roze experienced a substantial increase in online visibility, driving their sales to new heights.

Expanding Online Presence

Gracie Roze leveraged the power of social media to connect with their target audience effectively. Their active and engaging pages on platforms like Facebook and Instagram played a crucial role in marketing their products.

By consistently updating their social media profiles with fresh content, they managed to attract a loyal customer base and boost their online sales.

Diversified Sales Channels

  • While their online presence flourished, Gracie Roze continued to thrive through traditional sales channels. Gift shops, cruise lines, and souvenir shops remained essential contributors to their revenue.
  • By maintaining a strong presence in these physical locations, they ensured a diversified revenue stream that complemented their online sales efforts.
  • The combination of a robust online presence and diversified sales channels resulted in impressive financial success for Gracie Roze.
  • The company reported an annual revenue of $5 million, a figure that has likely grown even further by 2024. This remarkable growth is a testament to the siblings’ dedication and strategic business decisions.
  • The evolution of Gracie Roze didn’t stop at rebranding and expanding sales channels. Their website,, highlights their continuous innovation and product diversification.
  • Initially focused on DIY jewelry, they have since introduced a vibrant apparel section. The new clothing line features colorful and printed outfits for infants and toddlers, showcasing their commitment to offering a wide range of products that cater to various customer needs.
Yourself Expression
Yourself Expression (Image: Source)

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Yourself Expression: Product Line-up

Revitalize Your Style with Interchangeable Jewelry and Accessories from Yourself Expression

In the world of fashion, the ability to express individuality through accessories is a coveted trend.

Yourself Expression emerges as a unique jewelry company that empowers personal style with its extensive collection of interchangeable jewelry and accessories.

With over 2,000 items to choose from, the possibilities for customization are virtually endless. From bracelets to rings and even boot bling, these products are designed to adapt to the latest fashion trends seamlessly.

Endless Customization with Interchangeable Products

The hallmark of Yourself Expression’s collection is its interchangeable nature, allowing customers to “snap” or “pop” different accessories into place. This innovative approach provides versatility and a personalized touch to each piece, ensuring that every wearer can showcase their unique style.

Popular Interchangeable Products

  1. Blank Bases
    • These foundational pieces are the starting point for customization. They include bracelet and ring bases, as well as bases for other accessories, offering a blank canvas for creativity.
  2. Snap-On Components
    • These elements easily attach and detach from the blank bases, adding creativity and flair to the jewelry. With a wide range of designs and styles, there’s something to suit every taste.

Diverse Accessory Lines to Suit Every Style

Yourself Expression offers a variety of accessory lines that cater to different tastes and preferences, ensuring that there is something for everyone.


Lockets are a timeless piece of jewelry that hold sentimental value. Yourself Expression’s range of custom lockets can be personalized with interchangeable accessories, making them a unique addition to any collection.

A standout item is the Angel Locket, a beautifully crafted pendant with intricate details symbolizing protection and guidance.

Yourself Expression
Yourself Expression

Curated Collections

For those who prefer a coordinated look, Yourself Expression provides curated collections. These collections feature carefully selected pieces that complement each other, offering an effortless way to achieve a cohesive style.

By blending individual elements into a harmonious ensemble, these collections make accessorizing simple and stylish.

The Power of Personalization

In today’s fashion landscape, personalization is key. Yourself Expression recognizes this demand by offering endless customization possibilities.

Whether you’re dressing up for a special occasion or looking for everyday elegance, their wide array of accessory options ensures that you can find pieces that resonate with your personal style.

Versatility for All Ages

One of the standout features of Yourself Expression’s jewelry is its broad appeal. The ability to interchange components makes it accessible and fashionable for individuals of all ages.

From young fashion enthusiasts exploring their style to mature individuals looking for timeless pieces, the versatility of these products caters to a wide audience.

Crafting Your Unique Style

Yourself Expression’s innovative approach to interchangeable jewelry allows for continuous evolution of your accessory collection.

As trends change and personal tastes develop, the ability to update and modify your pieces ensures that your jewelry remains a true reflection of your individuality.

Embrace Creativity

  • The interchangeable nature of the products encourages creativity. With countless combinations possible, you can experiment with different styles, colors, and designs to create a look that is uniquely yours.
  • This level of personalization transforms each piece into more than just an accessory – it becomes a statement of self-expression.
  • In a market flooded with mass-produced accessories, Yourself Expression stands out by offering something truly unique: the power of customization.
  • With over 2,000 interchangeable items, they provide a platform for individuals to express their personal style effortlessly.
  • Whether you’re drawn to the elegant lockets or the creative snap-on components, Yourself Expression’s jewelry promises to add a touch of individuality to your collection.
  • Discover the endless possibilities and revitalize your style with their innovative range of jewelry and accessories.
Yourself Expression
Yourself Expression

Yourself Expression: Net Worth 2024

In the dynamic landscape of contemporary business, few companies have captured the spirit of creativity and innovation as effectively as Yourself Expression.

Founded with a vision to empower individuals to express their unique identities, Yourself Expression has grown to become a significant player in its industry.

As of 2024, the company’s net worth stands at $250,000, a testament to its strategic growth and market presence. This article delves into the financial health, business operations, and future prospects of Yourself Expression, providing a detailed analysis of what makes this company a standout in its field.

Understanding the Net Worth of Yourself Expression

Yourself Expression’s net worth of $250,000 in 2024 reflects the company’s solid foundation and growth trajectory. Net worth, essentially the difference between total assets and liabilities, is a critical indicator of a company’s financial health.

This figure underscores the company’s ability to manage its resources effectively, ensuring sustained operations and potential for expansion.

Revenue Streams and Financial Performance

Yourself Expression’s impressive financial performance is highlighted by its annual sales revenue, which reaches $5 million. This robust revenue stream is a clear indicator of the company’s successful business model and market demand.

The diverse product offerings and innovative marketing strategies have played a significant role in driving sales and enhancing customer loyalty.


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Workforce and Organizational Structure

The company’s workforce, comprising 25 to 50 employees, is a crucial component of its success. This team of dedicated professionals brings a wealth of expertise and creativity, contributing to the company’s dynamic and customer-centric approach.

The relatively small but efficient workforce allows for agility and quick decision-making, essential traits in today’s fast-paced business environment.

Strategic Business Initiatives

Several strategic initiatives have been pivotal in propelling Yourself Expression to its current status. These initiatives include a focus on digital transformation, leveraging e-commerce platforms to reach a broader audience.

Additionally, the company has invested in product innovation, continuously expanding its offerings to meet the evolving tastes and preferences of its customer base.

Market Position and Competitive Advantage

Yourself Expression has carved out a unique niche in the market, distinguishing itself through a combination of quality products and exceptional customer service.

The company’s commitment to understanding and catering to individual customer needs has fostered a loyal customer base and a strong brand reputation.

This competitive advantage is further enhanced by the company’s strategic use of social media and digital marketing to engage with customers and build a vibrant community around its brand.

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Kankana Biswas
Kankana Biswas

I'm a strategic journalism graduate with expertise on socio-political issues, business, and finance. I'm a self-made entrepreneur, and have contributed to various news/media outlets since 2015. I also received degree of journalism from the Delhi College of Arts and Commerce.

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